PB Creative Hops Away from Negative Health Connotations with a New Beer Brand

PB Creative Hops Away from Negative Health Connotations with a New Beer Brand

Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]

Pearlfisher Teams with Rugby Icon Jonny Wilkinson CBE, to Bring to Life New Brand – N°1 Kombucha

Pearlfisher Teams with Rugby Icon Jonny Wilkinson CBE, to Bring to Life New Brand – N°1 Kombucha

Pearlfisher London works with international rugby icon Jonny Wilkinson CBE, to bring to life new brand – N°1 Kombucha. After a spectacular career performing at top level performance, Jonny Wilkinson’s focus is now on overall wellbeing in mind and body, and he is an advocate of the benefits of living foods to help achieve this. Linked […]

Jontex and BETC São Paulo Create an Edible Candy Wrapper in Order to Redefine a Common Saying

Jontex and BETC São Paulo Create an Edible Candy Wrapper in Order to Redefine a Common Saying

 Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there’s a common saying stating that “Sex with a condom is like eating candy with the wrapper on” – an old perception that harms the STD prevention investment […]

JohnXHannes NY wins Cannes Lions Grand Prix for “Corazón – Give Your Heart”

JohnXHannes NY wins Cannes Lions Grand Prix for “Corazón – Give Your Heart”

Emmy award-winning independent creative collective JohnXHannes New York won a Cannes Lions Grand Prix and a Silver in Health and Wellness with Montefiore Health System’s “Corazón – Give Your Heart,” an integrated campaign that brings awareness to the pressing need for organ donors and uses interactive technology to make organ donation easier. “Corazón – Give Your Heart,” also nominated […]

Evans Cycles launch new Better by bike campaign in the UK

Evans Cycles launch new Better by bike campaign in the UK

Evans Cycles, the UK’s leading specialist bike shop, has announced the launch of its new Better by bike campaign. Aimed at celebrating the wider health benefits of cycling, the initiative will see the UK’s largest high street cycling retailer help inspire the public to ride more regularly and show the world why everyone can become […]

Tommy’s launches its first ever pre-conception #AreYouReady campaign

Tommy’s launches its first ever pre-conception #AreYouReady campaign

The Big Shot launches Tommy’s new campaign #AreYouReady for pregnancy – Tommy’s first ever pre-conception campaign in partnership with Public Health England (PHE), the Royal College of Obstetricians and Gynaecologists (RCOG) and the UCL institute for Women’s Health. The integrated digital campaign will go live across Facebook, Instagram and Youtube and will educate women about […]

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