Wunderman BA & Fundación Huésped’s ‘Living Statistics’ push highlights the ongoing issue of AIDS in Argentina

Wunderman BA & Fundación Huésped’s ‘Living Statistics’ push highlights the ongoing issue of AIDS in Argentina

Taking advantage of the World AIDS day, Fundación Huésped and Wunderman BA launched a new campaign to enhance awareness and remark that the issue is still active. The campaign called “Living Statistics,” was based on the classic iconography of statistics and the colour related to HIV. In several areas of the city of Buenos Aires, […]

AIDES and BETC use Fashion to fight HIV

AIDES and BETC use Fashion to fight HIV

Courtesy the precious help by prêt-à-porter brands and designers who donate their clothes and thanks to all the people who buy them, the Grande Braderie de la Mode (The Great Fashion Sale) allows the association AIDES to collect an important part of their private funds. The campaign “Fashion Condoms” is the first brand campaign for AIDES […]