Centrepoint appoints Wild Card to launch the Big Broth campaign

Centrepoint appoints Wild Card to launch the Big Broth campaign

Wild Card has been appointed by the UK’s leading youth homelessness charity, Centrepoint to handle PR for the mass activation phase of its latest fundraising initiative, the Big Broth, following a competitive pitch.  The Big Broth kicked off in early 2018 with a search to find the nation’s tastiest homemade soup to raise money for […]

End Youth Homelessness team with WCRS and Jack Agency to help #TurnLivesAround

End Youth Homelessness team with WCRS and Jack Agency to help #TurnLivesAround

End Youth Homelessness has launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The charity has created two new OOH executions which depict homeless young people asleep in unsafe places. When the picture is inverted, their positions in sleep are […]

JKR and Revolt release royal wedding commemorative range for non-profit brand For Richer, For Poorer

JKR and Revolt release royal wedding commemorative range for non-profit brand For Richer, For Poorer

Global creative business Jones Knowles Ritchie (JKR) and communications agency Revolt have launched non-profit brand For Richer, For Poorer, in response to Windsor council leader’s call for removal of homeless people before May’s royal wedding and the wider issue of homelessness in the UK. For Richer, For Poorer is a unique range of commemorative products […]

Pearlfisher partners with global charities and brands to provide the homeless with a special Christmas gift

Pearlfisher partners with global charities and brands to provide the homeless with a special Christmas gift

Pearlfisher launches ‘Jolly Sockings’ – in partnership with established global charities and brands – to provide the homeless with a special gift this Christmas. With an orchestrated social campaign rolling out across its four locations (London, New York, San Francisco and Copenhagen) Pearlfisher, in partnership with sock brands and charities in each city, is aiming […]

Southpaw launches “Don’t look the other way” Christmas campaign for YMCA

Southpaw launches “Don’t look the other way” Christmas campaign for YMCA

 YMCA is encouraging people to acknowledge the homeless without judging this Christmas, with a new film created by Southpaw. The Tunbridge Wells-based agency has created the emotive campaign, using the tagline “Don’t look the other way”, for the West Kent YMCA to raise awareness of youth homelessness in the local area and encourage people […]