Hyundai launch Hope On Wheels campaign for National Childhood Cancer Awareness Month

Hyundai launch Hope On Wheels campaign for National Childhood Cancer Awareness Month

Hyundai, in partnership with INNOCEAN Worldwide, has launched it’s annual campaign for Hope On Wheels, a nonprofit supported by the car manufacturer in honour of National Childhood Cancer Awareness Month. The spot, titled “Our Greatest Feature,” is the next iteration of Hyundai’s “Better Drives Us” mantra. The ad shows a woman driving a Hyundai Sonata […]

What Were Google’s Top Ten UK Ads of 2015?

What Were Google’s Top Ten UK Ads of 2015?

Google has revealed the most popular ads of 2015 according to YouTube. The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from M&S and […]

Advertising Standards Bureau reveal Australia’s 10 most offensive ads of 2015

Advertising Standards Bureau reveal Australia’s 10 most offensive ads of 2015

The Advertising Standards Bureau of Australia recently released case reports on the most complained-about advertisements in 2015. Here are the top 10 commercials the Australian people found offensive this year, including why viewers considered each inappropriate. We’ve included a sample comment from each case report, and whether the ASB chose to take the ad off […]

Advertisers Link With Oscar Site, ABC App

Advertisers Link With Oscar Site, ABC App

The Oscars may be a month away, but advertisers are starting to digitally link with ABC’s coverage. A pair of advertisers — University of Phoenix and Hyundai — have top-line roles on Oscar.com and a related ABC app. The University of Phoenix is the presenting sponsor of a “My Picks” section on both properties, while […]