Lowe Lintas India and Hindustan Unilever launch ‘Playing Billion’ campaign to promote hygiene

Lowe Lintas India and Hindustan Unilever launch ‘Playing Billion’ campaign to promote hygiene

Hindustan Unilever Limited, as part of their Swachh Aadat, Swachh Bharat initiative recently launched a new campaign – ‘Playing Billion’ to promote three simple hygiene habits among children. The campaign was launched by film actress Kajol Devgan, the newly appointed advocacy ambassador for the initiative. One-third of India’s children fall ill repeatedly, and this can […]

It’s looking good for Indian women in Nykaa’s first TVC by Mullen Lintas

It’s looking good for Indian women in Nykaa’s first TVC by Mullen Lintas

Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualised by Mullen Lintas, is a reflection of today’s Indian women and the changing landscape. It is a celebration of confident and […]

Vespa India raises awareness about AIDS in latest campaign

Vespa India raises awareness about AIDS in latest campaign

In mid 2017 Dentsu Webchutney India was entrusted with the digital, social, creative and media buying duties for Piaggio’s Vespa and Aprilia brands in India. The agency has recently launched digital campaigns for both of them. Piaggio India’s trendsetting Vespa launched the (RED) edition in India as an extension of its existing global collaboration with RED, […]

Flipkart unveils new campaign styled by Lowe Lintas

Flipkart unveils new campaign styled by Lowe Lintas

As a step-up from the brand’s ‘Be Trendy. Always.’ campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion. A study done by The Boston Consulting Group (BCG) and Facebook says India’s fashion e-commerce market is expected to grow four-fold to as […]

MarComm’s Star Parade: Meet Souvik Datta

MarComm’s Star Parade: Meet Souvik  Datta

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Souvik Datta has been a creative beacon in India for over 17 years now. Creativeland Asia’s executive creative director has previously worked for some of India’s leading agencies and his work has also […]

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

There are a million reasons to run in adidas India’s new #itsonyou digital campaign via Isobar

Isobar has launched #ItsOnYou a digital campaign for . The mainstay is a digital film on running for non-runners. The core objective of the campaign is to expand the brand’s community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which are driven by motivation and persuasion, […]

Swiggy Unveils its First-Ever Integrated Campaign by Lowe Lintas Bengaluru

Swiggy Unveils its First-Ever Integrated Campaign by Lowe Lintas Bengaluru

Swiggy, the food ordering and delivery platform, has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion and delight in its superior food ordering experience. The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. Conceptualised by […]

1 7 8 9 10 11 17