Global use of #ad on Instagram grows by 44% in first half of 2018, according to Buzzoole

Global use of #ad on Instagram grows by 44%  in first half of 2018, according to Buzzoole

Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]

Brands waste $2.02 bn on using celebrities in influencer campaigns, says ZINE

Brands waste $2.02 bn on using celebrities in influencer campaigns, says ZINE

A new report by influencer marketing platform, ZINE, calculates that brands are squandering $2.02 billion annually by paying top flight celebrities to promote their products with limited results. Influencer marketing is currently valued at $5billion globally with 54 per cent being spent on A-list celebrities. However, the new study found that only 25 per cent […]

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social networks […]

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

 Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap […]

Buzzoole Unveils New Visual Identity and Announces the Creation of New Division

Buzzoole Unveils New Visual Identity and Announces the Creation of New Division

Buzzoole, a leading influencer marketing services provider, today unveils new visual identity and announces the creation of Buzzoole Labs. The rebrand, designed by Italian firm Bellissimo, aims at redefining the Buzzoole brand and centres around the idea of ‘technology meets creativity’. It also marks its transition from startup to international scale-up and its evolution from […]

Fatboy and IMA launch international campaign #GetFat

Fatboy and IMA launch international campaign #GetFat

April 30 marks the launch of Fatboy’s #GetFat campaign in collaboration with influencer marketing agency IMA. The campaign aims to raise awareness around millennial stress and burnouts due to pressures that social media and technology have created. The year-long project sees high-profile content creators throughout Europe pioneering a positive online movement, fostering a new and […]

Buzzoole the only EU-based company named as a Representative Vendor in Gartner’s Market Guide for Influencer Marketing Solutions

Buzzoole the only EU-based company named as a Representative Vendor in Gartner’s Market Guide for Influencer Marketing Solutions

Buzzoole, an end-to-end influencer marketing platform has been included in the 2018 Market Guide for Influencer Marketing Solutions by Gartner, the world’s leading research and advisory company. Gartner has selected and reported on ten Representative Vendors: nine are vendors with North American headquarters, while Buzzoole is the only vendor with European headquarters named in the […]

PMK•BNC appoints Naomi Ticehurst as Head of Influencer Marketing

PMK•BNC appoints Naomi Ticehurst as Head of Influencer Marketing

Global entertainment agency PMK•BNC has appointed Naomi Ticehurst as head of influencer marketing in the UK. Ticehurst will be responsible for the strategic influencer framework for the agency’s UK, European and global clients such as American Express, Unilever and Diageo. She will drive thought leadership across the business and cultivate influencer relationships and access for […]

Buzzoole makes senior hires from Wavemaker and Outbrain to accelerate international growth

Buzzoole makes senior hires from Wavemaker and Outbrain to accelerate international growth

Influencer marketing platform Buzzoole announced the appointment of Damian Gillman as Head of Business Development and Sarah Whitfield (née Gavin) as Marketing Director. Gillman brings to Buzzoole more than 17 years of experience across the media and content space and joins from MEC Wavemaker where he was Head of Content Partnerships. Whitfield was most recently VP […]

New Gekko survey reveals retail staff are more influential than celebrities and vloggers

New Gekko survey reveals retail staff are more influential than celebrities and vloggers

The results from a recent survey published by field marketing agency Gekko entitled Shopper Influencers reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. Even among […]