Lauren Smeets joins CULT as Talent Strategist

Lauren Smeets joins CULT as Talent Strategist

CULT welcomes Lauren Smeets as its new Talent Strategist. Smeets joins the agency from millennial e-commerce platform, Student High Street where she held the role as Influencer Manager, here she developed and executed strategy, managed relationships between influencers and brands and monitored and analysed influencer engagement across social media. Before joining this ‘destination platform’, Smeets […]

IMA appoints new Head of Global Partnerships

IMA appoints new Head of Global Partnerships

IMA, the world’s first ever full-service influencer marketing agency, is proud to welcome Cedric Brunings as its new Head of Global Partnerships. Brunings will focus on developing global business partnerships, supporting the strategic growth of IMA and helping clients to achieve their business objectives. His role will encompass manifesting strategic commercial opportunities whilst simultaneously driving […]

Billion Dollar Boy launches StoryTracker, the industry’s first AI-powered Instagram Story tracking tool

Billion Dollar Boy launches StoryTracker, the industry’s first AI-powered Instagram Story tracking tool

Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]

Global use of #ad on Instagram grows by 44% in first half of 2018, according to Buzzoole

Global use of #ad on Instagram grows by 44%  in first half of 2018, according to Buzzoole

Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]

Brands waste $2.02 bn on using celebrities in influencer campaigns, says ZINE

Brands waste $2.02 bn on using celebrities in influencer campaigns, says ZINE

A new report by influencer marketing platform, ZINE, calculates that brands are squandering $2.02 billion annually by paying top flight celebrities to promote their products with limited results. Influencer marketing is currently valued at $5billion globally with 54 per cent being spent on A-list celebrities. However, the new study found that only 25 per cent […]

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social networks […]

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

 Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap […]

Buzzoole Unveils New Visual Identity and Announces the Creation of New Division

Buzzoole Unveils New Visual Identity and Announces the Creation of New Division

Buzzoole, a leading influencer marketing services provider, today unveils new visual identity and announces the creation of Buzzoole Labs. The rebrand, designed by Italian firm Bellissimo, aims at redefining the Buzzoole brand and centres around the idea of ‘technology meets creativity’. It also marks its transition from startup to international scale-up and its evolution from […]

Fatboy and IMA launch international campaign #GetFat

Fatboy and IMA launch international campaign #GetFat

April 30 marks the launch of Fatboy’s #GetFat campaign in collaboration with influencer marketing agency IMA. The campaign aims to raise awareness around millennial stress and burnouts due to pressures that social media and technology have created. The year-long project sees high-profile content creators throughout Europe pioneering a positive online movement, fostering a new and […]