With an ever-increasing need for brands to resonate with underserved audiences, newly formed agency Marmalade has made it their mission to support brands on their quest to achieve this.
The Millennial-led agency is headed up by Tola Alade, former Head of Design at 90/24 Media and founder of branding agency, Swifty Studios (Ranked Top 100 UK agencies by DesignWeek in 2015 and 2016). Marmalade recognises that African culture is influencing Western mainstream tastes like never before. It’s informing music, fashion, beauty, advertising…the list is […]
Billion Dollar Boy has become the first-ever influencer marketing agency to be admitted to the IPA. The agency, which describes itself as The Creative Agency for The Influencer Age, will now work closely with the IPA to help build and develop Influencer Marketing as a grown-up viable channel within the advertising and media industry and […]
Influencer Marketing agency Billion Dollar Boy launches BDB TV, an influencer-powered production company created to tackle the production chaos caused by the Coronavirus
Billion Dollar Boy, the creative agency for the Influencer age, is launching an influencer-powered production company designed specifically to tackle the production problems caused by the Coronavirus. Due to the country-wide lockdown advertising shoots have been closed down and ads have been pulled with only limited ways for new ones to be made. Yet, there […]
Leading influencer agency TAKUMI is launching a multimarket pro-bono campaign across TikTok and Instagram to protect public health and empowering its influencer network to generate credible and trustworthy information during the coronavirus outbreak. The pro-bono campaign, which will run in the UK, US, Germany, France, Italy and Spain, aims to drive awareness and spread positivity and support […]
As fashion giants continue to cultivate partnerships which aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…
Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the industry – instilling sustainable style into the minds of consumers. Amelia Neate, social media expert from […]
Solicitor Fiona Kingscott, a contract specialist at Langleys Solicitors, unpicks the nebulous and often unregulated world of influencer marketing and explains what you can do to protect your brand. Influencer marketing has grown significantly in recent years, with some brands now paying celebrities huge sums to advertise their products. Or they may work with small-scale […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry and this time we are delighted to introduce Adam Williams, CEO of leading Instagram influencer marketing service Takumi. Adam has over 20 years’ experience in digital and influencer marketing. Prior to joining Takumi, […]
Company Also Adds to Headcount with Four New Hires
World-leading travel site, Booking.com and tech giant, Fasthosts, have appointed influencer marketing agency, Digital Voices, to create powerful YouTube campaigns that reach highly-targeted, engaged audiences at scale. Founded by 29 year-old Jennifer Quigley-Jones in 2017 with just £500 in her business bank account, Digital Voices has worked with global brands including Rolls-Royce, the RAF, Universal […]
Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to consumers – and savvy influencers are taking full advantage, according to leading […]
easyJet, in collaboration with the Netherlands Board of Tourism & Conventions, have embarked on their first ever influencer-only campaign in the UK, called #vanderers. It will come as no surprise to hear that Holland is one of easyJet’s most popular destinations, and there are so many great Dutch cities to discover, all within easy reach […]
