Cadbury Dairy Milk Oreo Teams up with YouTube Star Arron Crascall to Give Out 50,000 Bars

Cadbury Dairy Milk Oreo Teams up with YouTube Star Arron Crascall to Give Out 50,000 Bars

Cadbury is launching a brand new campaign by VCCP, to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer […]

Influencer marketplace TRIBE appoints Nick Randall to lead global sales and marketing

Influencer marketplace TRIBE appoints Nick Randall to lead global sales and marketing

TRIBE, the self-serve marketplace connecting brands with micro-influencers, has appointed Nick Randall as Chief Revenue Officer with responsibility to create and implement a global sales and marketing strategy. Since launching in the UK eight months ago, TRIBE has already undertaken over 1,000 influencer campaigns working with brands such as After eight, Blackberry, Domino’s, LEGO, Quorn, […]

Barclaycard’s 31 day challenge shows it’s easier than you think to try something new and ‘Start Today’

Barclaycard’s 31 day challenge shows it’s easier than you think to try something new and ‘Start Today’

We’ve teamed up with @MrsGiFletcher for the Barclaycard 31 Day Challenge, where she’s starting something new every day this month. #StartToday https://t.co/Sv4HUqPQwJ pic.twitter.com/LBcXFvzw4c — Barclaycard (@Barclaycard) January 1, 2018 Barclaycard is launching the ‘Barclaycard 31 day challenge’ with influencer Giovanna Fletcher, to prove that at a time of New Year’s resolutions, it is easier than […]

MarComm’s Star Parade: Meet Neil Waller

MarComm’s Star Parade: Meet Neil Waller

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Neil Waller is a star on fire right now! Neil is the co-founder and CEO of Whalar, the only Instagram and Facebook partner connecting brands to creators. Now backed by Sir John Hegarty, […]

Brandwatch acquires content marketing platform BuzzSumo

Brandwatch acquires content marketing platform BuzzSumo

Brandwatch, the leading enterprise social intelligence company, today announced its acquisition of BuzzSumo, the world’s most popular content marketing and influencer identification platform. The acquisition of the BuzzSumo business builds on Brandwatch’s strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in […]

Fitbit’s most accurate heart-rate monitor launched with the most heart-racing unboxing video ever

Fitbit’s most accurate heart-rate monitor launched with the most heart-racing unboxing video ever

To celebrate the launch of the Fitbit Ionic, built with their most accurate heart-rate monitor ever, Dublin-based advertising agency Boys & Girls have created the most heart-racing unboxing video ever. ‘Ultimate Unboxing’ was shot in Barcelona, and stars unboxing expert and YouTube superstar SuperSaf. The online film shows SuperSaf put the Ionic’s heart-rate monitor to […]

Buzzoole announces exclusive collaboration with Nielsen to analyse influencer marketing ROI

Buzzoole announces exclusive collaboration with Nielsen to analyse influencer marketing ROI

Influencer platform Buzzoole has announced an exclusive collaboration with global measurement company Nielsen, designed to help brands and agencies understand the true ROI of influencer marketing. A new measurement model has been independently developed by Nielsen combining social media key performance indicators with a custom survey of social media users of the most popular platforms. […]