Initials Launches Seriously Spreadable Campaign for Lactalis McLelland

Initials Launches Seriously Spreadable Campaign for Lactalis McLelland

 Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as […]

Naked Juice opens doors to Colourtopia at Festival No.6

Naked Juice opens doors to Colourtopia at Festival No.6

Naked Juice is inviting visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products. Naked Juice is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding […]

Initials launches new website for Macmillan Cancer Support’s “Brave the Shave” campaign

Initials launches new website for Macmillan Cancer Support’s “Brave the Shave” campaign

Initials is thrilled to announce the launch of a new website for Macmillan Cancer Support’s “Brave the Shave” campaign as part of the charity’s digital transformation strategy. Brave the Shave, which is now in its third year, encourages people to shave their heads to raise money to support men, women and children living with cancer. In 2016, […]