Last year, Hyundai featured Farrah (who drove one million miles in her Hyundai Elantra in just five years) in the Owner series. Catherine Pearlman is the latest feature in Hyundai’s Owner series and features her story of donating her kidney to a complete stranger after seeing a flyer from a man’s wife looking for a […]
Hyundai Motor America has named Angela Zepeda, the senior vice president and managing director at its agency of record INNOCEAN USA, as its new chief marketing officer. Angela will be responsible for all of Hyundai’s marketing and advertising activities in the U.S., including the strategic direction, brand development, national and regional advertising, experiential marketing, digital […]
Wienerschnitzel, the world’s largest hot dog chain, announced today that the company has selected INNOCEAN USA as its Agency of Record to handle strategic, creative and media (planning and buying) responsibilities. INNOCEAN has been charged with the mission to change the perception of the hot dog, allowing Americans to learn the truth about the food they love. “After […]
INNOCEAN USA announced the appointment of Angela Zepeda as its SVP, Managing Director, Brand Management, responsible for overseeing all operations on the Hyundai business, including creative, planning, and media operations. Previously, Angela held the role of SVP, Business Development for INNOCEAN, leading the agency’s new business efforts. “We conducted a nationwide search to find someone […]
Too often when families are home together, they’re not really together, as digital distractions keep them from spending quality time. In fact, according to the Bureau of Labor Statistics, most Americans spend-less than two hours of quality time with their families each week. But when families are out together, there is an opportunity to […]
“My armor’s maneuverable, fast, and lots of fun at parties,” – Tony Stark. In Stark-like fashion, Hyundai unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018. Taking centre stage at the Marvel booth, the Kona Iron Man Edition features both exterior and interior design elements that […]
Leading up to the July 6 release, Hyundai is tapping into Ant-Man’s superpowers with a fully integrated marketing plan that includes new commercials, an interactive sweepstakes and much more. Starting on June 11, Hyundai will air the new Ant-Man and The Wasp-inspired ad “Stoplight Standoff” on US broadcasts. Two police officers and a Veloster […]
Shoe retailer Finish Line, launched a new round of work for their ongoing ‘Shoes So Fresh’ campaign. The first few spots were launched on June 30, and the remainder of the campaign will continue to rollout over the summer. The work features musician, KYLE; fashion blogger and influencer, Aleali May; and YouTube unboxing star, Jacques […]