Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International Festival of Creativity

Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International  Festival of Creativity

 At the 2018 Cannes Lions International Festival of Creativity, Rothco, part of Accenture Interactive, captured the Creative Data Grand Prix for its artificial intelligence(AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. The campaign used specialised AI technology to create the […]

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]

Meet The Mining Screensaver, a project that helps change the world from a screensaver

Meet The Mining Screensaver, a project that helps change the world from a screensaver

 Ever thought about contributing to humanitarian causes and helping people change the world from a simple screensaver? It sounds easy – and it really is! Change.org, the world’s largest petition platform, and TracyLocke Brazil, part of Omnicom Group shopper marketing agencies, have created The Mining Screensaver, a screensaver that, once installed, uses computers to […]

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

 Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap […]

The FAB Awards Mark their 20th Anniversary with a Day of FABulous Celebrations

The FAB Awards Mark their 20th Anniversary with a Day of FABulous Celebrations

Celebrating their 20th edition, The FAB Awards treated their attendees to a day bursting with glitz, glamour, creativity and of course food and beverage! The beautiful and exclusive Hurlingham Club in London, was once again the stage for The FAB Awards Ceremony, where guests were spoilt with cocktails, a delectable three-course dinner and an award or […]

Gekko’s new study reveals Brits love smart home tech but are often left baffled by it

Gekko’s new study reveals Brits love smart home tech but are often left baffled by it

The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have […]

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

 People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]

AnalogFolk Use AI to Turn Instagram Memories into Meal for Knorr in New ‘Eat Your Feed’ Campaign

AnalogFolk Use AI to Turn Instagram Memories into Meal for Knorr in New ‘Eat Your Feed’  Campaign

The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]

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