The deals finder FOOTY.COM, which helps football fans save money on everything from kits and boots to clothing, trainers, and equipment, has secured a £400,000 investment to further the business’ plans for growth. With the cost-of-living crisis making it more expensive to play football and follow a team, FOOTY.COM finds the best deals in one convenient place to make it […]
Trive is a next generation, multi-asset investment platform for people who want to go above and beyond. It has partnered with BrandOpus, a brand design partnership, to develop a new brand identity system that will set it apart from peers and facilitate the company’s vision of attracting investors with some trading experience, who are ready […]
VANGUARD, one of the world’s largest investment companies, has taken over Europe’s biggest advertising canvas, London’s IMAX, with its award-winning ‘V for Value’ campaign created by AML Group. Launched in February 2020 across TV, digital, OOH, radio and print the campaign is designed to bring value to investors – communicating Vanguard’s commitment to low cost, good value […]
Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published on August 5. Zenith forecasts another year of 3.6% growth in 2020. This first exclusive survey of healthcare advertising in 13 key markets across the world builds on Zenith’s authoritative Advertising Expenditure Forecasts, […]
BrandOpus have created a new brand identity for AG Asia, who manage assets in London and Europe for ultra-high net worth clientele. AG Asia first came to the design agency in need of an identity that would reflect their own ambitions. Being agile, adaptable and flexible, they wanted their brand identity to reflect their core […]
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]
Referral marketing technology business Mention Me, announces a raft of senior appointments across the business, following their Series A funding raise of $7M in 2018 with Eight Roads Ventures. The team are focussing on accelerated growth in the UK, international expansion in the US and Europe, new strategic partnerships and the release of new products. […]
Impact, the global leader in partnership automation, announced a £56 million ($75 million) investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in […]
New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3% rise in global advertising spend this year, pushing total investment to over US$616bn. This follows on from a 5.4% rise in 2018 – the strongest growth since 2011 – according to WARC’s latest Global Ad Trends report, […]
Transport for London’s (TfL) second Annual Advertising Report (2017/18) has revealed the growing success of its advertising estate, with more than £150m in revenue generated during the year for investment back into improving the transport network. The report highlights how TfL is continuously improving its estate with the introduction of innovative advertising platforms and illustrates […]