DFS is launching a new campaign, created by krow communications, airing from 25 September and running for five weeks across the UK and the Republic of Ireland. Entitled ‘Time to snuggle up’, the 30-second spot shows an autumnal season of burnt orange leaves falling and glowing fires, with people up and down a terraced street […]
Paddy Power have opened a ‘Museum of Mischief’ in Dublin this week to mark a landmark birthday – an interactive experience celebrating 30 years of an incredible Irish brand. The super-charged pop-up, which opens on September 18, is located at the top of Grafton Street, and offers members of the public a jaunt through the […]
Virgin Media is launching a major new campaign to highlight that ‘Nothing is Hidden’ when it comes to a Virgin mobile phone contract. The new campaign sees Bigfoot join the crowd outside a Virgin Media store to get a slice of the action. It will run for eight weeks across TV, VOD, press, radio, […]
Ireland’s largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, ‘All Things Considered’. The through-the-line campaign spans across TV, cinema, radio, in-store executions, as well as digital, VOD, and social media. With ‘All Things Considered’, TBWA\Dublin creates a new positioning for SuperValu; one that reflects its heritage and commitment to […]
Following the commercial success of Yakult’s 2016 TTL campaign, ‘Science not Magic’, the Japanese fermented milk drink brand is back with the next epic instalment. The magical art of making Yakult takes place on a floating island paradise, where a red-dressed heroine performs numerous rituals, from the ‘ancient shuffle’ to the ‘mystical hand swirl’, […]
Creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’. Going behind the scenes at Irish National Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game… Since the addition of the new game, people’s chances of becoming […]
Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long term goals of significantly reducing the number of people drowning in the UK, Ireland and overseas. This move […]
Paddy Power have erected a giant drive-thru confession box to help the people of Ireland repent decades of sins in seconds ahead of the Pope’s visit this weekend. The Irish bookmaker built the 13-metre-wide x 12m high x 26m deep structure, ensuring the sheer scale will be big enough to withstand the full spectrum of […]
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
To mark Allied Irish Bank’s (AIB) sponsorship of the 2018 All-Ireland Senior Football Championship, creative agency Rothco, part of Accenture Interactive, teamed up with production studio, Piranha Bar, and music company, Mutiny, to create ‘The Toughest Journey’ – a 90’s style video game TVC and supporting mobile game challenging GAA fans to represent their county […]