Purpose Disruptors partners with Iris and Elvis on new ‘Ecoffectiveness’ methodology

- New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’ - Initiative led by Purpose Disruptors network members Ben Essen, Chief Strategy Officer at Iris and Caroline Davison, Managing Partner at ELVIS

Purpose Disruptors partners with Iris and Elvis on new ‘Ecoffectiveness’ methodology

Purpose Disruptors, the network of advertising insiders working together to reshape the industry to tackle climate change, has today revealed a new effectiveness metric, ‘Ecoffectiveness’, as it seeks to measure the greenhouse gas emissions driven by advertising. With many major brands committing to the key business metric of reducing greenhouse gas emissions to Net Zero, […]

Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS

Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS

New York branding and design studio Trollbäck+Company has created a substantive, industry-disrupting brand identity for IRIS, a next-gen audio technology start-up promising to revolutionize the way we see, live, and experience sound. In advance of its July 28th IRIS Flow Headphones launch, Trollbäck+Company delivered a compelling brand foundation, logo and visual identity to position IRIS’ patented […]

Suzuki helps drivers get back on the road

Suzuki helps drivers get back on the road

Suzuki and creative innovation network Iris, have launched a new integrated campaign to help get Britain’s drivers back on the road.  Sales in the auto industry are down 89% year on year thanks to Covid-19, but now that the government has given car dealerships the green light to re-open, Suzuki is racing ahead to show […]

Nectar completes rebrand with campaign to promote new app and website

Nectar completes rebrand with campaign to promote new app and website

Nectar, one of the UK’s largest loyalty programme, is revolutionising its rewards and loyalty scheme with customers nationwide now able to access new and exciting offers through a new app and website. To celebrate the launch, Nectar has unveiled a new brand identity through an integrated campaign developed by Iris. The campaign will run across […]

Iris promotes Henry Scotland and Rachid Ahouiyek to London ECDs

Iris promotes Henry Scotland and Rachid Ahouiyek to London ECDs

Iris has promoted Henry Scotland and Rachid Ahouiyek to Executive Creative Directors as it doubles down on product. They will work alongside current London ECD David Prideaux. Scotland and Ahouiyek have worked together for over two years growing the much awarded adidas account, as well as on recent Barclays and Samsung campaigns.  The duo mix […]

Pandora takes over the Piccadilly Lights to celebrate its new brand identity and Autumn collection

Pandora takes over the Piccadilly Lights to celebrate its new brand identity and Autumn collection

Pandora, the biggest jewellery brand in the world, will this week take over the world-famous Piccadilly Lights as the centrepiece of a UK-wide out of home campaign to showcase its new brand identity and create customer desire for its new Autumn Collection. Devised by out of home and location marketing specialists Posterscope with Carat, the […]

Samsung KX celebrates official launch with world’s first vertical stage gig by Mabel

Samsung KX celebrates official launch with world’s first vertical stage gig by Mabel

Samsung has made history with the world’s first vertical stage gig performed by Mabel at the grand opening of Samsung KX – London’s new destination to experience the latest in culture and innovation, powered by Samsung technology. Celebrating 50 years of innovation by showcasing a glimpse into how we could live in the future, the […]

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