Publicis Groupe announces new appointments in Israel

Publicis Groupe announces new appointments in Israel

Publicis Groupe announced the appointment of a leadership team at the Groupe level in Israel as part of the ongoing implementation of its country model. Yossi Lubaton, CEO of BBR Saatchi & Saatchi, has been named Chairman & CEO of Publicis Groupe Israel, succeeding Yoram Baumann in both roles. In his new role, Lubaton will […]

BBR Saatchi & Saatchi and ‘The Aguda’ Israel’s LGBT Task Force present #ProudStrikers

BBR Saatchi & Saatchi and ‘The Aguda’ Israel’s LGBT Task Force present #ProudStrikers

 The Tel-Aviv Gay Pride Parade is a world-renowned extravaganza. But colourful as it may be, it does little to further the rights of the LGBT community who cannot marry, adopt or be a parent. Basic rights denied by Israel’s increasingly conservative government. That’s why when another law affecting and effectively discriminating the LGBT community […]

Super-Pharm and BBR Saatchi & Saatchi provide a cheeky welcome for Prince William’s Israel visit

Super-Pharm and BBR Saatchi & Saatchi provide a cheeky welcome for Prince William’s Israel visit

It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why Super-Pharm, Israel’s largest drugstore chain, working together with BBR […]

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

 Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to […]

BBR Saatchi & Saatchi unveils a clickbait campaign designed to test the hearing of the video-muting Facebook generation

BBR Saatchi & Saatchi unveils a clickbait campaign designed to test the hearing  of the video-muting Facebook generation

We’ve all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with ‘interesting’ headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates. With that in mind, creative agency BBR Saatchi & Saatchi decided to put this […]