Audi captures children’s insights in tech-focused social campaign

Audi captures children’s insights in tech-focused social campaign

 Audi UK has launched a social media campaign, which captures the imagination and excitement of children towards the future of automotive technology. Working with socially-led creative agency We Are Social, the campaign sees six children interacting with an Audi Q7, an SUV laden with the latest technologies, discussing what they believe the cars of […]

George at Asda launches ‘Strong Clothes for Strong Kids’ campaign by Saatchi & Saatchi London

George at Asda launches ‘Strong Clothes for Strong Kids’ campaign by Saatchi & Saatchi London

Running until September 4th, George at Asda will be rolling out its Back to School campaign ‘strong clothes for strong kids’. The integrated campaign by Saatchi & Saatchi London, aims to highlight the small but significant challenges that children encounter and overcome at school on a daily basis, no matter what age they are. It […]

easyJet launches in-flight library to get kids reading this summer

easyJet launches in-flight library to get kids reading this summer

One of Europe’s leading airline easyJet, have announced a new Summer reading campaign to launch ‘Flybraries’ (flying libraries) following new research that suggests that the number of children reading for pleasure is at an all-time low. In the summer of 2017, easyJet will fly 750,000 families out of UK airports on their holidays. That means […]

TMW Unlimited launches interactive story app The Haunting of Bagger Bones featuring Mr Benn narrator Ray Brooks

TMW Unlimited launches interactive story app The Haunting of Bagger Bones featuring Mr Benn narrator Ray Brooks

TMW Unlimited is launching a new children’s interactive story app featuring Ray Brooks, the narrator of the much-loved Mr Benn animated TV series. The app is the brainchild of a TMW Unlimited employee and is launching as a result of the agency’s Project Iliad business incubator programme. The Haunting of Bagger Bones was devised by […]

IKEA’s Ad Shows How Its Furniture Accommodates Children

IKEA’s Ad Shows How Its Furniture Accommodates Children

Created by the Auge Headquarter, in Milan, Italy, this video ad shows how IKEA’s furniture can be adjusted to accommodate a young boy. This cheerful video shows the boy doing all he can to become taller so that he can reach a box on a shelf—he succeeds, only because his grandfather has adjusted its height. […]

Unicef unveils ‘End of Violence Against Children campaign’

Unicef has launched an ‘End of Violence Against Children’ campaign, aiming to highlight that “just because you can’t see violence, doesn’t mean it’s not there.” Unicef brought in actor and goodwill ambassador Liam Neeson in a bid to highlight instances of violence against children, cyber bullying and gang rape. The 60-second spot shows the aftermath […]