Think Forward 2024: new report describes a ‘social reckoning’ for brands in value-driven online spaces

Think Forward 2024: new report describes a ‘social reckoning’ for brands in value-driven online spaces

Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think Forward 2024. This year’s report, titled ‘The Social Reckoning’, examines how, in a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. They are examining the value derived from their […]

Lewis Moberly Unveils The 25 for The Glenrothes

Lewis Moberly Unveils The 25 for The Glenrothes

Hot on the heels of the launch of The 42, leading brand design agency Lewis Moberly has created the structural and brand design for The 25. The 25 is the latest pillar of The Glenrothes rare whisky portfolio, all deeply connected to The Glenrothes private estate in Rothes, Speyside. The 25 year old wait is […]

Tylko launches first integrated brand campaign

Tylko launches first integrated brand campaign

Focusing on developing dynamic typography and contemporary design systems, the brand launch immediately establishes Tylko as a standout player amongst the category of overly commercialised furniture. David Wigglesworth, Executive Creative Director: “It was a pleasure working with Kuba Eichelberger and team Tylko on this project. They have a truly unique product rooted in strong design […]

The&Partnership and Toyota launch new, unifying ‘Let’s Go Beyond’ European brand campaign alongside sports star Billy Monger as UK brand ambassador

The&Partnership and Toyota launch new, unifying ‘Let’s Go Beyond’ European brand campaign alongside sports star Billy Monger as UK brand ambassador

The latest campaign and pan-European brand platform celebrates the small steps the brand, and we can all take, that ladder up to big leaps forward beyond what anyone thought possible. The&Partnership and Toyota have launched a new campaign and brand platform celebrating the small steps we can all take to move society forward, that seeks […]

New Gen Z AI persona allows users to “talk to” their segments

New Gen Z AI persona allows users to “talk to” their segments

Untold Insights launches SegmentAI – segments you can interact with Untold Insights, the company that blends deep customer insights with cutting-edge AI, has launched SegmentAI – segmentation that talks to you. Avery, the SegmentAI demo AI persona, has been created to show how users can have a direct conversation with their target audience. A 23-year-old […]

The Shipyard Launches PULSE Breaks Ground with First True Holistic Measurement of Brand Love

The Shipyard Launches PULSE Breaks Ground with First True Holistic Measurement of Brand Love

Brand Love is in the air this week at the Engineering Brand Love Summit, a joint event hosted by Brand Innovators and The Shipyard, where marketers will have an exciting new data analytics tool at their disposal—PULSE—which is rolling out in beta test mode and represents the most comprehensive measurement of Brand Love to date. Developed by […]

Plan.Net Group Expands International Collaboration Network with Launch of Plan.Net TechNest India

Plan.Net Group Expands International Collaboration Network with Launch of Plan.Net TechNest India

In response to the escalating demand for tech-savvy professionals and critical skills shortage in the digital sector, Plan.Net Group is expanding its international operations with the launch of Plan.Net TechNest India. This initiative is a result of an acquisition and further rebranding of an esteemed local agency previously known as Luminescent Digital. This strategic move […]

Without Partners with Sodexo to Support Modern Recipe 2.0 Brand Launch

Without Partners with Sodexo to Support Modern Recipe 2.0 Brand Launch

This endeavor set out to create a modern and energizing employee experience for today’s flexible workplace Without, a brand design studio based in London, recently partnered with Sodexo, a global, Fortune 500 company that specializes in sustainable food and valued experiences. Without supported Sodexo’s vision of reimagining Modern Recipe, one its flagship food experience brands. […]

The Responsible Marketing Agency Launches to Drive Sustainable and Positive Impact

The Responsible Marketing Agency Launches to Drive Sustainable and Positive Impact

The newly-launched full-service media and marketing consultancy will specialise in ESG transformation through advisory, enablement and strategic services As the media world grapples with its role in the climate crisis, the Responsible Marketing Agency launches today as a new breed of specialist with a mission to help media, digital and marketing clients to realise sustainable […]