The Design Museum team with Leo Burnett to unveil new visual identity to launch Beazley Design of the Year 2018

The Design Museum team with Leo Burnett to unveil new visual identity to launch Beazley Design of the Year 2018

Beazley Designs of the Year is the Design Museum’s annual global competition to identify the most innovative designs from around the world. The world is full of amazing things and new inventions that aim at making our lives better – this exhibition is where you can discover and explore a selection of the very best. […]

Leo Burnett London Challenges Viewers to ‘Make a Bold Move’ in New Campaign for McDonald’s

Leo Burnett London Challenges Viewers to ‘Make a Bold Move’ in New Campaign for McDonald’s

 Viewers are challenged to ‘Make a Bold Move’ in an advertising campaign for McDonald’s Big Flavour Wraps, created by Leo Burnett London. The aim of the campaign is to drive sales of McDonald’s Big Flavour Wraps range by generating excitement for the products – while also introducing a bold new flavour with The Fiery […]

McDonald’s Tells Football Fans ‘We’re With You’ in New World Cup Global Campaign

McDonald’s Tells Football Fans ‘We’re With You’ in New World Cup Global Campaign

McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]

McDonald’s Launches Weather-Reactive Outdoor Campaign by Leo Burnett London

McDonald’s Launches Weather-Reactive Outdoor Campaign by Leo Burnett London

McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]

Ocean Outdoor Transforms London IMAX into a Big Mac for the Burger’s 50th Anniversary

Ocean Outdoor Transforms London IMAX into a Big Mac for the Burger’s 50th Anniversary

The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres.  The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]

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