This week sees the launch of the winning campaign from Snap’s 2021 UK Creative Council programme, ‘The Future Looks Good’ created by Cathryn Carey and Phoebe Chetwynd-Talbot. Creative Council UK – The Future Looks Good – Lens from VPR on Vimeo. The Creative Council, which launched in 2020 in partnership with Creative Equals, brings together leading […]
McDonald’s is teaming up with some of the nation’s most famous chicken lovers in its latest campaign, led by Leo Burnett London, to launch the all-new McCrispy, McDonald’s first new permanent chicken burger in 15 years.
At the heart of the campaign is a film featuring TV presenter Maya Jama, who gatecrashes intimate chicken moments, commenting on the ways different people express their love for the new McCrispy. The ad starts with a ‘behind the scenes’ shot of Jama on-set, about to bite into a McCrispy, as she says to the camera: […]
The world’s leading tourism group, TUI, today announced the appointment of Leo Burnett as its creative agency of record across Europe. Leo Burnett was selected after a four-way competitive pitch between incumbent VMLY&R London, Leo Burnett, Fold7 and TBWA\London. Leo Burnett will handle all aspects of the TUI brand in Europe, spanning creative output and […]
The UK’s biggest hotel company Premier Inn reveals the appointment of a new advertising agency. In an announcement which follows the phased reopening of its hotels to the general public, Premier Inn is checking-in Leo Burnett London as its creative partner. Leo Burnett was selected following a competitive pitch amongst a shortlist of agencies specially selected […]
The Welcome Back campaign, created by Leo Burnett, will appear nationwide with TV, radio and social rolling today out for six weeks.
This Friday 17th July, McDonald’s launches their new advert celebrating the joy of reuniting customers with their beloved McDonald’s.’ Welcome Back’ will air on ITV on Friday after premiering on McDonald’s social channels. The 40 second advert highlights the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s rituals. Opening […]
Campaign celebrates millions of dedicated and often unseen people in the UK and Ireland working overnight. McDonald's and Leo Burnett London communicate the message that, with over 700 restaurants open 24 hours, we serve a world of night workers that most others never see.
McDonald’s and Leo Burnett London have today launched an integrated campaign ‘Night workers’, recognising and celebrating the millions of people working throughout the night that most of us never see. The campaign consists of a hero 60” film and a 30” cutdown that celebrate this unsung community – reassuring them that even if unseen, their hard work is […]
Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, […]
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we […]
Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. This marks a new and exciting […]
McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]