M&C Saatchi and LIDA join forces to create new agency

M&C Saatchi and LIDA join forces to create new agency

Creative agency M&C Saatchi and customer agency LIDA are to join forces to create a new, integrated creative agency which will sit at the heart of M&C Saatchi UK Group. The 225-strong agency will offer a broader range of skillsets including tech and innovation, partnership marketing, customer experience and data analytics.   The newly merged agency will be led by […]

Invesco updates Old Masters with modern technology for EMEA brand relaunch

Invesco updates Old Masters with modern technology for EMEA brand relaunch

Independent investment management firm Invesco has revealed a major new EMEA brand campaign. The push was created in partnership with customer agency LIDA, part of M&C Saatchi Group. “Times Change” sees some of the Old Masters’ most well-known works repainted to include modern technological advancements, as a reflection of Invesco’s progressive approach to investment and the […]

LIDA launches Yellowplanner toolkit to help Marketers get ready for Brexit

- Created in response to widespread uncertainty around Brexit and its consequences - Toolkit features three proprietary products to help brands devise and implement an effective Brexit customer communications strategy

LIDA launches Yellowplanner toolkit to help Marketers get ready for Brexit

Customer agency LIDA, part of M&C Saatchi Group, has announced the launch of a new toolkit to help marketers prepare for Brexit. In response to widespread uncertainty around Brexit and its consequences, LIDA has developed Yellowplanner, a set of proprietary tools designed to help brands devise and implement an effective Brexit customer communications strategy. The […]

LIDA creates ‘Own the Controversy’ ad campaign to promote Christie’s auction of Jeff Koons’ Rabbit sculpture

LIDA creates ‘Own the Controversy’ ad campaign to promote Christie’s auction of Jeff Koons’ Rabbit sculpture

Customer agency LIDA, part of M&C Saatchi Group, has launched a major new multichannel, multimarket advertising campaign for auction house Christie’s, to promote its auction of Jeff Koons’ seminal sculpture, Rabbit. The push was created following a competitive pitch. The bold, playful campaign, which aims to create a swell of conversation around the auction and […]

LIDA completes management line-up with new Chief Strategy Officer and Chief Data Officer

LIDA completes management line-up with new Chief Strategy Officer and Chief Data Officer

Customer agency LIDA, part of the M&C Saatchi Group, has completed its management team line-up with the appointment of Cheil Worldwide’s Janie Rees as Chief Strategy Officer and the promotion of current Strategy Partner, James Calvert, to the position of Chief Data Officer. The announcement follows the recent launch of LIDA’s new proposition, ‘Make work […]

LIDA tests new proposition with real people as it launches Carnaby Street pop-up shop and range of merchandise

LIDA tests new proposition with real people as it launches Carnaby Street pop-up shop and range of merchandise

Customer agency LIDA, part of the M&C Saatchi Group, has launched a pop-up shop and range of merchandise in partnership with the independent Carnaby Street retailer, We Built This City. The agency has developed the partnership to support the launch of its new proposition. As LIDA sets out to “Make Work People Welcome”, they are […]

LIDA’s Christmas cards spotlight ‘uncelebrated greatness’

LIDA’s Christmas cards spotlight ‘uncelebrated greatness’

Customer agency LIDA, part of the M&C Saatchi Group, has created a range of Christmas cards celebrating milestones that share their anniversary with Christmas Day. As each of the events happened on the 25th December, from the crowning of William the Conqueror (1066) to the first sighting of Halley’s Comet (1682), their anniversary often slips by […]

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