Debuting in more than 45 countries, Mastercard’s brand ambassadors from across multiple sports are coming together for the first time ever in a new digital-first creative effort, fittingly themed, “Together, Everything is Possible.” This latest Start Something Priceless effort by McCann XBC, uses the universal passion around sport and its inherent values of teamwork, sportsmanship, generosity and […]
Minutes before the start of the 2018 FIFA World Cup South American’s qualifiers match, between Uruguay and Argentina on August 31, the audience could see Luis Suarez and Lionel Messi, respectively the captains of each country’s national team, entering the football field wearing jerseys with the number 20 and 30. Buenos Aires based agency, Mercado […]
Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]
Football is a quest for beauty. Whether it’s mastering a move, outsmarting an opponent or scoring a goal, everyone wants to Play Beautiful on route to victory. With EA SPORTS FIFA 16, a whole new range of football beauty is made possible at every moment of the game thanks to player’s freedom of expression and […]
wants amateur footballers to follow their own path rather than try to emulate stars like Lionel Messi and Luis Suarez, kicking off a marketing campaign to trumpet the more grassroots-focused pitch. Four time Ballon dOr winner Messi stars in a 60-second film that urges fans worldwide to “unfollow†him and develop their own playing style. […]
http://www.youtube.com/watch?v=6nwuk90Gc2A Samsung has unveiled its latest Leo Burnett-created ad for Galaxy Gear, featuring footballer Lionel Messi and music from Lorde. The Developer ad features a version of 16-year-old Lorde’s single Royals being sung by a series of children in a post-apocalyptic style city landscape. Filmed on the streets of Barcelona, the two-minute spot ends with […]
EA Sports has launched an integrated ‘We are Fifa 14’ campaign created by Wieden + Kennedy Amsterdam. The campaign is centered around a 60-second film depicting Fifa 2014 as an armada, with gamers from all over the world gathering together for the new edition. But unlike the usual armada with sailing ships, the Fifa 2014 […]
has launched an online film starring Lionel Messi wearing an LED suit to promote the Adizero F50 Messi boot. The film highlights the award-winning techniques of Messi, who won the Fifa Ballon d’Or for the best footballer in the world for a record fourth time in January, as well as the design of his new […]
A ‘Passion Drives Us All’ ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona. Created by TBWA, the ad features Barcelona stars, including Lionel Messi, and is designed to raise awareness and celebrate the work done between the Qatar Foundation and FC Barcelona. The partnership is creating programmes and […]