Transport for London (TfL) is launching one of the world’s most unique advertising opportunities to search for media partners to manage, and further develop, its extensive advertising space across London’s transport network – a network that is used by millions of customers every day. The move is part of TfL’s commercial approach to fully utilise […]
Nostalgia brand Mitchell & Ness has launched its first ATL campaign to promote an extended range of NBA Hardwood Classics (HWC) Swingman Collection. Created by Mercieca, the launch sees the brand emblazoned across 45 high footfall London sites in key locations across the London Underground Network and bus sides. After signing a multi-year licensing agreement […]
Pernod Ricard UK has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive […]
Thorpe Park Resort has unveiled two life-size Victorian style dolls in London to promote the world’s first psychological theme park attraction created by Derren Brown arriving in spring 2016. The incredibly realistic 4ft 7” high ‘living dolls’ shocked commuters during rush hour today and were spotted at numerous sites in London including Charing Cross Tube […]