Feud set to deepen between Sorrell and WPP as ousted ad boss wins race for MediaMonks

Feud set to deepen between Sorrell and WPP as ousted ad boss wins race for MediaMonks

The feud between Martin Sorrell and his former employers is set to deepen after the ousted boss of WPP won the battle to acquire Dutch-based digital production company MediaMonks. Sorrell has reportedly secured a €300 million deal, holding off rival bids from WPP and Accenture Interactive. The acquisition will rile WPP and create further animosity between the […]

Elmwood acquires Framework Creative to boost immersive brand experience design capability

Elmwood acquires Framework Creative to boost immersive brand experience design capability

Brand design consultancy Elmwood, announces that it has acquired digital design agency, Framework Creative. The London-based agency specialises in the design and production of virtual brand experiences using the latest immersive, simulation technologies, including augmented reality and virtual reality. The acquisition underpins Elmwood’s continued investment in design innovation and boosts its immersive experience design capability. […]

GroupM agrees to acquire majority stake in The Glitch in India

GroupM agrees to acquire majority stake in The Glitch in India

WPP announces that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency. The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and […]

Marcoms M&A on the rise in Western Europe

Marcoms M&A on the rise in Western Europe

New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]

Twitter acquires mobile ad specialist MoPub for $350m

Twitter acquires mobile ad specialist MoPub for $350m

Twitter has acquired the mobile-focused ad exchange, MoPub, for a reported $350m (£223m). MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product. The deal represents the micro-blogging site’s largest acquisition […]