Patrón Tequila Unveils ‘The Patrón Experience,’ a Hand-Held AR Innovation

Patrón Tequila Unveils ‘The Patrón Experience,’ a Hand-Held AR Innovation

On the heels of Apple’s announcement of the next generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this newly released, augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs and curious […]

Verbatim’s Gillian Laub directs Aretha Franklin live performance for TIME magazine’s Firsts project

Verbatim’s Gillian Laub directs Aretha Franklin live performance for TIME magazine’s Firsts project

Photographer and filmmaker Gillian Laub of Verbatim, the commercial assignments agency, has directed an exclusive live performance by Aretha Franklin published this week by TIME magazine as part of its Firsts project, celebrating the achievements of 46 women who have been the first in their respective fields. Laub’s film captures Aretha Franklin returning to her […]

Explorics Launches Cloud-based Marketing Analytics Platform

Explorics Launches Cloud-based Marketing Analytics Platform

After operating in stealth mode for 18 months, Explorics, a Software-as-a-Service (SaaS) marketing technology company, announced its official public launch with its flagship cloud-based reporting and analytics platform. Its objective: make business leaders who are held accountable for marketing and e-commerce performance better, by turning vast amounts of disparate data into tangible insights and recommendations to […]

Mindshare UK reveals key trends for retail brands

Mindshare UK reveals key trends for retail brands

Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]

Start Design and Simply Business collaborate to deliver a new brand identity

Start Design and Simply Business collaborate to deliver a new brand identity

Having helped over 425,000 unique small businesses find the right insurance in the UK, Simply Business is planning to launch in the US. After extensive research and exploration with customers, employees and potential customers, the company has totally refreshed its brand identity. A more defined positioning, delivered via a vibrant new identity, colour palette and […]

OLIVER launches specialist healthcare division

OLIVER launches specialist healthcare division

In house agency specialist OLIVER has launched a specialist healthcare arm offering strategic medical marketing for healthcare brands. The division, called OLIVER Healthcare, is led by newly appointed managing director David Sawyer and customer experience director Andy Horrigan. It will be based between OLIVER’s Manchester and London offices, with an initial remit to provide disease […]

YouAppi Delivers the ‘Most Comprehensive’ Mobile Fraud Protection Suite, Powered by Fraudlogix

YouAppi Delivers the ‘Most Comprehensive’ Mobile Fraud Protection Suite, Powered by Fraudlogix

YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the availability of its holistic Fraud Protection suite, a new, standard feature of its 360 Degree Growth Marketing Platform. The suite offers the most comprehensive fraud protection on the market against these types of fraud; click injection, click spamming, non-human traffic and incentivized […]

Adblock Plus releases Adblock Browser for iOS 2.0

Adblock Plus releases Adblock Browser for iOS 2.0

Adblock Plus, one of most popular browser extension for blocking annoying online advertisements with over a billion downloads, announced that Adblock Browser for iOS 2.0 is now available on the App Store for all iOS devices. This is a milestone update for the browser. The Adblock Plus product team has been working for over a year on […]

Spinach Brands Exciting Japanese-Inspired Concept Restaurant ICHIBUNS

Spinach Brands Exciting Japanese-Inspired Concept Restaurant ICHIBUNS

ICHIBUNS, the new Japanese-inspired dining concept, launch their first restaurant on Wardour Street in the heart of London’s Soho this month. Redefining the “fast casual food industry”, the new restaurant offers an exciting menu to include a selection of Hokkaido-inspired cuisine, the ultimate in luxury Wagyu beef burger, and a selection of exciting cocktails. Spinach […]

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