Purpose-led marketing at the cutting edge of connectivity

Purpose-led marketing at the cutting edge of connectivity

We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread faster than wildfire around the globe. Why? Because humans are social creatures, we want to share our experiences, hopes, dreams and fears and technology allows us to […]

Spotify, Serviceplan and Tierschutzverein helps find you a shelter dog who shares your taste in music

Spotify,  Serviceplan and Tierschutzverein helps find you a shelter dog who shares your taste in music

Everyone has probably experienced how having the same taste in music helps to foster good relationships between people and brings like-minded individuals together. What’s especially interesting is that dogs also have individual tastes in music and enjoy songs as much as people do. This has only recently been revealed by a study carried out by […]

Young & Laramore launch new “Better Problems” campaign for American Standard

Young & Laramore launch new “Better Problems” campaign for American Standard

Ingersoll Rand owned American Standard teamed with creative agency Young & Laramore to launch their new “Better Problems” campaign. American Standard Heating & Air Conditioning is “Built to a Higher Standard,” offering the highest industry standard of heating and air conditioning equipment and unparalleled support from a vast network of independent dealers. To translate the benefits of its […]

Zippo and street artist Ben Eine create 17,500 square meter mural in East London

Zippo and street artist Ben Eine create 17,500 square meter mural in East London

With its distinctive style and construction, Zippo lighters have served as a canvas for endless artistic creations throughout the brand’s 86-year history. In 2018, the little lighter has attempted something huge: the creation of a huge 17,500 square meter painting in partnership with world-renowned street artist Ben Eine. The mural is the centrepiece of a […]

New J. Walter Thompson report depicts MENA’s fast-paced evolution

New J. Walter Thompson report depicts MENA’s fast-paced evolution

J. Walter Thompson Middle East and Africa’s Innovation Group released its sixth annual consumer trends report, covering the MENA region for 2018. The “Future 100 Trends and Change to Watch in MENA” captures key themes accelerating the pace of change for consumers in the fast and dynamic economies of Egypt, North Africa, Lebanon, Jordan, the […]

AKQA appoints Jo Hickson as Head of Technology

AKQA appoints Jo Hickson as Head of Technology

AKQA announces the appointment of Jo Hickson as Head of Technology to lead the core practice out of AKQA’s London studio. This appointment furthers AKQAs ability to meet clients requests for brand experiences powered by the latest technology, including conversational interfaces, data and connected products. Jo will report to Sam Kelly, Managing Director of AKQA’s […]

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