ButterflyCannon Cuts to the Chase with the Branding for Disruptive New Rum Brand, CUT RUM

ButterflyCannon Cuts to the Chase with the Branding for Disruptive New Rum Brand, CUT RUM

CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked. It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going […]

JKR Unveils the Creative Behind Metallica & Dave Pickerell’s Sonically Finished American Whiskey, Blackened

JKR Unveils the Creative Behind Metallica & Dave Pickerell’s Sonically Finished American Whiskey, Blackened

Global brand design agency Jones Knowles Ritchie (JKR) New York has revealed the creative idea behind recently launched Blackened – a new blend of American whiskey created by Master Distiller Dave Pickerell and Metallica. In partnership with Sweet Amber Distilling Co, Pickerell and Metallica came together to a create the sonically infused new American whiskey, […]

Green and Black’s Brings Decadence to the UK in New Experiential Campaign

Green and Black’s Brings Decadence to the UK in New Experiential Campaign

Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]

Straight Forward Design thinks outside the box for girl femcare brand betty

Straight Forward Design thinks outside the box for girl femcare brand betty

Branding agency Straight Forward Design has created eye-catching packaging, brand guidelines and immersive educational materials for betty, a new lifestyle and femcare company that seeks to break down barriers and help girls navigate the growing-up years in a fun and fuss-free way. betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), spotted an […]

Research proves high-impact digital display ads generate an amplification effect for standard media

Research proves high-impact digital display ads generate an amplification effect for standard media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]

One in four in the UK revealed to be CorpSumer, according to MWWPR report

One in four in the UK revealed to be CorpSumer, according to MWWPR report

Commissioned by MWWPR and conducted by Wakefield Research, a recent study unveiled today has identified that 24% of the UK population believe that a company’s values, actions, and corporate reputation are just as important as its product attributes and features. Dubbed the CorpSumer, this growing and powerful segment are valued for their loyalty, but their […]

New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

New research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels. International TV channels (i.e. those that […]

Publicis Media Agencies Named a Leader and a Strong Performer by Independent Research Firm

Publicis Media Agencies Named a Leader and a Strong Performer by Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the Strategy and Current Offering […]

Proximity London bolsters marketing transformation offering with senior hires

Proximity London bolsters marketing transformation offering with senior hires

Proximity London has strengthened its marketing transformation offering with three new senior appointments. Dominic McElroy joins as marketing transformation director from Digitas UK, Kate Amos joins as martech-focussed strategic data director and internal talent Matt Ingram is promoted to data and technology partner in a newly created role. McElroy is an expert in building and […]

We Are Social expands global presence with new Madrid office

We Are Social expands global presence with new Madrid office

We Are Social, the global socially-led creative agency network, has further expanded its international presence by opening a new office in Madrid. Madrid will become the twelfth office in the agency’s global network of over 700 people, alongside its offices in New York, London, Paris, Milan, Munich, Berlin, Dubai, Singapore, Shanghai, Beijing and Sydney. The […]

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