Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]

Westfield Unveils “New New Mall” Holiday Campaign via Pitch

Westfield Unveils “New New Mall” Holiday Campaign via Pitch

Westfield Malls, in partnership with LA-based creative agency of record, Pitch, launched its new holiday campaign, which showcases how the brand wants consumers to experience holiday shopping the same way they celebrate the holidays – through combining joyful festivities, style + spirit, and sanity services. This campaign supports Westfield’s recent evolution of their marketing strategy […]

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

Sojern, the global demand engine for reaching travellers, announced it has acquired Facebook and Instagram Marketing Partner (FMP) Adphorus, the leading FMP specialising in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for […]

Bonfire Creates Identity for Whitbread’s New Pub Restaurant Brand Cookhouse & Pub

Bonfire Creates Identity for Whitbread’s New Pub Restaurant Brand Cookhouse & Pub

Whitbread, one of the UK’s largest hotel, restaurant and coffee shop operator, has appointed Bonfire Creative Intelligence to create the branding for its newest pub restaurant brand Cookhouse & Pub. The Cookhouse & Pub brand aims to re-invent the pub dining experience, delivering the quality food and service of an informal, all-day casual restaurant, with […]

Voice AI company Voysis launches independent commerce platform for retailers and brands

Voice AI company Voysis launches independent commerce platform for retailers and brands

At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]

Xbox and McCann London tap Real Madrid stars to create tutorials for ‘the biggest football game’

Xbox and McCann London tap Real Madrid stars to create tutorials for ‘the biggest football game’

For the launch of FIFA 18, the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial. Typically, game tutorials feature virtual versions of players. Rather than using game footage, McCann […]

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