Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]

Invisible Newspaper Print Revealed by Light Shows How Literacy Can Change Everything

Invisible Newspaper Print Revealed by Light Shows How Literacy Can Change Everything

Dublin-based creative agency, In The Company Of Huskies, launched an intriguing print campaign for literacy charity, Suas. The campaign, developed by Cannes Young Lions winners and creative duo, Emily Blaney and Niamh Ryan, utilises newspaper print to deliver a powerful message – ‘when you can read everything, it changes everything.’ The two-sided newspaper ad contains […]

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]

Mobile share of advertising market to exceed 30% in 2020, according to Zenith

Mobile share of advertising market to exceed 30% in 2020, according to Zenith

Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s Advertising Expenditure Forecasts, published on June 18. Expenditure on mobile advertising will total US$187bn in 2020, more than twice the US$88bn spent on desktop advertising, and just US$5bn behind the US$192bn spent on television advertising. At […]

Cossette and VIA Rail Repurpose the Past to Move Forward

Cossette and VIA Rail Repurpose the Past to Move Forward

 In celebration of VIA Rail’s 40th anniversary, the Canadian railway company, together with Cossette, launched the Canada-wide VIA40 campaign and contest with a historic twist. Together, they created tickets upcycled from the steel of a major part of VIA Rail’s history to mark the milestone. VIA Rail is reusing its past to propel 40 […]

Eurotunnel channel Mission Impossible in new summer campaign by Drum and OMD UK

Eurotunnel channel Mission Impossible in new summer campaign by Drum and OMD UK

Drum and OMD UK launch Eurotunnel’s Summer campaign in partnership with Mission Impossible: Fallout across digital, cinema and social. Created by Drum, with media strategy, planning and buying handled by OMD UK, the ad uses the iconic Mission Impossible music and parallel themes to show how getting your family on holiday is in fact a mission […]