Above+Beyond hires Havas’ Ed Cox to boost connections with audiences

Above+Beyond hires Havas’ Ed Cox to boost connections with audiences

Above+Beyond, the independent creative agency for the audience age, has appointed Ed Cox to the new role of Media Partner. He joins Above+Beyond from Havas, where he is the Managing Director of Forward Media, the agency Havas set up to manage the O2 business. Cox has an extensive background in media, data, and integrated communications as […]

ArthImpact ropes in Scarecrow to launch India’s smartest micro digital lending platform – HAPPY

ArthImpact ropes in Scarecrow to launch India’s smartest micro digital lending platform – HAPPY

Manish Khera, founder of Fino Paytech & Yatra Tatra Sarvatra, and Gautam Ivatury, Founder of CGAP and co-founder of Jipange KuSave have partnered with Scarecrow Communications to launch their new micro digital lending platform. The account will be handled from the agency’s Mumbai office. Scarecrow Communications has been involved with the brand right from its […]

“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the new strong” reads the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe. The agency won the client after a pitch earlier in 2017 and now proudly presents its first campaign for the luxury brand. The campaign consists of three stunning visuals, set to a Parisian backdrop […]

Kaspersky explores the price people put on personal mobile phone data with unique London pop-up

Kaspersky explores the price people put on personal mobile phone data with unique London pop-up

The Data Dollar Store created by cybersecurity company Kaspersky Lab caused a stir in the heart of London’s technology capital in Old Street. Customers queued from the early hours to get their hands on exclusive prints but in a twist to how the artwork could be purchased, reacted with initial surprise but a willingness to give up […]

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals its new brand platform, created with Buzzman, by launching a national multimedia campaign in France. The campaign establishes the brand’s new communication landscape and its new signature: “Boursorama Bank: the bank that everyone wants to recommend.” “Have you ever recommended an average restaurant? Or an average movie? Or an average bank? No. […]

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]

Peroni Nastro Azzurro and HeyHuman Bring Taste of Italy to London

Peroni Nastro Azzurro and HeyHuman Bring Taste of Italy to London

Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]

BIG Boosts Senior Team With Marketing Expert

BIG Boosts Senior Team With Marketing Expert

Scotland’s largest PR and digital marketing agency, BIG Partnership, has boosted its senior team with the appointment of a new client services director. Colin McNab, who has more than 25 years’ experience working with some of the UK’s largest digital marketing and design organisations, has been appointed to lead BIG’s client services strategy. In addition […]