New industry research launched reveals that OOH advertising in close proximity to a retail outlet can deliver strong sales uplift for FMCG brands, but more significantly it has a knock-on effect on sales within other stores in the local area. The research, a new test-and-control methodology developed by out of home and location marketing specialist […]
Nature Valley has launched its latest iteration of “The Court is Yours” campaign, developed by creative agency Space, to encourage greater participation and accessibility in grassroots level tennis. Now in its third year, the ambition for 2019 is to bring all the great benefits of tennis to life by making it more relevant than ever […]
There are certain moments in life when experiencing a lull really wouldn’t be a good idea. Cadbury’s latest campaign from VCCP showcases these moments, and positions Boost+ Protein as the answer to make sure that you don’t flounder at just the wrong time. The campaign builds on the afternoon lull platform that Cadbury established for […]
One of Europe’s leading specialist stain remover Dr. Beckmann, has undergone a complete global refresh by brand acceleration agency, bluemarlin. Uniting their brand worldwide with consistency, simplicity, and relevance, the new design will support Dr. Beckmann’s ambition to realise its high global market potentials. Dr. Beckmann is the renowned specialist in stain removal, laundry care and household cleaning, […]
WaterAid and the Wimbledon Foundation have created a spectacular fountain of 2,631 tennis balls in Greenwich Park to mark the number of lives that could be saved on average each day if everyone everywhere had clean water and decent toilets. Two weeks before the start of The Championships, Wimbledon 2019, the remarkable tennis ball installation […]
Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]
While 64% of adults think it’s positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way they are presented in advertising is tokenistic, according to research commissioned by the Gay Times and Karmarama. The study was conducted by YouGov and covered a total sample size of 2,052 adults […]
William Hill, one of Europe’s leading betting and gaming brands, has appointed 72andSunny Amsterdam to handle its creative advertising account after a four-way pitch. Establishing William Hill as the first choice in the gambling category, highlighting its premium status and developing an emotional connection with its audience are at the heart of 72andSunny’s strategy. The […]
Tommy’s, one of the UK’s largest charity funding research into saving babies’ lives, has appointed values-driven creative and campaigns agency Blue State Digital to support its fundraising events following a competitive pitch process. The agency will work to help promote Tommy’s biggest fundraising drive, the Splashathon with a campaign focussed on inviting parents to make […]
In Brazil, one woman is raped every ten minutes, according to the annual public security and violence report published by the Institute for Applied Economic Research (IPEA). According to estimates, 600,000 women were victims of rape in 2017 alone. So-called date rape drugs are used by perpetrators to overpower others and commit sexual abuse. This […]