FCB Inferno Wins Global BMW xDrive Campaign Brief

FCB Inferno Wins Global BMW xDrive Campaign Brief

BMW has appointed FCB Inferno to create its global xDrive campaign for the next winter season in 2016/2017. The global integrated campaign will run across a number of key markets and feature a completely through-the-line campaign from TVC, digital, retailer, CRM and social etc. FCB Inferno has worked with BMW since winning the UK account […]

Virgin Active launches fitness emojis

Virgin Active launches fitness emojis

Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media. The 33 emojis depict exercises such as squats, burpees, the tree pose for yoga lovers, post-gym relaxation in a hot tub, and the different classes the gym chain offers. Clare Gambardella, the European marketing […]

Car servicing giant Kwik Fit launches free fitness classes

Car servicing giant Kwik Fit launches free fitness classes

Kale juice, faddy diet plans and Lycra are all off the menu, as Kwik Fit have launched a new no-nonsense fitness class being trialled at a London car garage this January, in a campaign devised by creative agency Taylor Herring. A new fitness session has been in collaboration with Kwik Fit technicians and personal trainer […]

RHS sends rocket seeds into space with British astronaut Tim Peake

RHS sends rocket seeds into space with British astronaut Tim Peake

The Royal Horticultural Society has partnered with the UK Space Agency to send rocket seeds into space with British astronaut Tim Peake. Two kilograms of rocket seeds have been sent to the International Space Station in the Soyus spacecraft, where they will stay for six months, before being returned to the UK for planting and […]

New research by Telegraph Hill reveals 2015’s ten most emotional TV moments in the UK

New research by Telegraph Hill reveals 2015’s ten most emotional TV moments in the UK

New, analysis has identified 2015’s most emotionally resonant TV moments. The analysis, which involved close monitoring of over a billion Twitter conversations, was carried out by advertising agency Telegraph Hill. The agency scrutinized Twitter conversations to identify specific moments within broadcasts that had real emotional impact and prompted viewers to share their feelings on social […]

ZenithOptimedia Unveils 10 Key Mobile Consumer Trends for 2016

ZenithOptimedia Unveils 10 Key Mobile Consumer Trends for 2016

ZenithOptimedia has unveiled its 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via […]