Mean Old Man Tries to Thwart Christmas in Greece by Stealing Shopping Bags

Mean Old Man Tries to Thwart Christmas in Greece by Stealing Shopping Bags

Great Guns director, Peter Dietrich, launches a bah humbug festive campaign for Greek retailer, Jumbo. The one-and-a-half-minute film, titled ‘The Collector’, evokes classic Victorian Christmas stories with a twist.   The film, set in the Victorian era, follows a rich, spiteful old man with a curious obsession for collecting. Night after night shady henchmen arrive […]

Seasonal Shake-up: Millennials Reimagine Christmas

Seasonal Shake-up: Millennials Reimagine Christmas

New Hotels.com research reveals that one in ten millennials hope there’s ‘no room at the inn (laws)’ so they don’t have to stay the night. To get away from it all,15% are and 34% wish they were going on holiday over the festive period this year. To help them on their way, Hotels.com is offering 10% off […]

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new festive campaign, ‘Christmas Presence’. The initiative aims to reframe perceptions of Christmas and remind people how special the festive period really is, recognising that it can sometimes […]

Pirating Parents Ruin the Magic of Cinema at Kids’ Expense in New Charity Commercial

Pirating Parents Ruin the Magic of Cinema at Kids’ Expense in New Charity Commercial

COMPULSORY have collaborated with directing duo Dario & Dom on a heartfelt theatrical commercial for educational charity, Into Film. ‘See What You Did’ puts a clever narrative twist into a story which champions the genuine hard work and commitment that goes into the filmmaking process that is often missed in today’s over-saturated world of content. […]

Segmentation and multi-channel marketing tactics on the rise due to GDPR

Segmentation and multi-channel marketing tactics on the rise due to GDPR

Marketers have moved to data segmentation and multi-channel marketing tactics, following the introduction of the GDPR, according to new research from TransUnion (formerly Callcredit). Two-thirds of marketers (66%) said they are now less able to personalise marketing to individuals, and have switched to segmentation, with eight out of ten marketers (78%) agreeing that being able […]

Edit Agency uses AI to reconstruct famous Christmas Carols

Edit Agency uses AI to reconstruct famous Christmas Carols

For 2018’s festive season, marketing communications agency Edit, part of Kin + Carta, has taken on a very different approach to their usual Christmas card brief and used artificial intelligence to reconstruct famous Christmas carols to send to their client base. According to Larry Page, Google co-founder, “Artificial intelligence would be the ultimate version of Google. The […]

TUI, Oath & MediaCom blend branded content with performance ads to drive ROI with new campaign

TUI, Oath & MediaCom blend branded content with performance ads to drive ROI with new campaign

Oath and MediaCom are blending content and performance with TUI UK to bring its “Long Haul” winter sun travel destinations to Brits. By combining Oath’s original content, sponsorship of its HuffPost UK Travel channel and the performance of its algorithms to find the right audiences from its four trillion monthly data points, the company is […]

Elmwood’s Christmas Winter Window Display raises money for children born limb different

Elmwood’s Christmas Winter Window Display raises money for children born limb different

Elmwood, one of the world’s most effective brand design consultancy, has officially launched its Winter Window display at its Leeds headquarters to raise over £1500 for children born limb different. Created by the agency’s designers, the window display tells the story of a young girl who uses the power of imagination to bring her friends […]