Ecrebo launches its OnPoint personalisation engine platform and product suite at NRF 2018

Ecrebo launches its OnPoint personalisation engine platform and product suite at NRF 2018

Ecrebo, the point of sale marketing (POS) specialist, announced the launch of its OnPoint software platform and associated product suite. OnPoint is the next generation of Ecrebo’s industry-leading POS marketing and digital receipt capabilities that have been extended and developed to directly address the emerging requirement for data-driven, personal engagement with shoppers. During NRF 2018 […]

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit […]

Ei Group Partners with Yext to Build its Digital Footprint

Ei Group Partners with Yext to Build its Digital Footprint

Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]

Etcetera Amsterdam Teams with Burger King to Unveil ‘the Worst’ Campaign Ever

Etcetera Amsterdam Teams with Burger King to Unveil ‘the Worst’ Campaign Ever

 Burger King has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’. As Burger King is known for flame-grilling since 1954, the campaign […]

Serviceplan and Strellson create first online shop to accept likes as currency

Serviceplan and Strellson create first online shop to accept likes as currency

For brands navigating the digital age where the Bitcoin is becoming a credible currency, likes are the new social platform currency rapidly catching up with real money. Strellson and Serviceplan were ahead of the curve with ‘The Like Shop’, which enabled fashion lovers to purchase the Spring/ Summer 2017 collection with likes instead of money. […]

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City, one of the UK’s favourite cheese brand, returns to TV screens this January, sponsoring brand-new ITV family quiz show Britain’s Brightest Family. The sponsorship, arranged through media agency UM, launches on 10th January and is supporting episodes of ITV’s new family-focused knock-out quiz hosted by The Chase Governess, Anne Hegerty. It marks Cathedral […]

American Tourister announces football superstar Cristiano Ronaldo as its 2018 Brand Ambassador

American Tourister announces football superstar Cristiano Ronaldo as its 2018 Brand Ambassador

American Tourister, leading international luggage brand, announced the signing of international football superstar, Cristiano Ronaldo, as its new brand ambassador for 2018. Five-time winner, a world record, and the current holder of the FIFA Ballon d’Or Award (2008, 2013, 2014, 2016, 2017), the former Manchester United (2003-2009) and Real Madrid (2009-present) goal-scoring record-breaker has won […]

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.  Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]