London based creative agency Antidote, unveiled new ‘together is a wonderful place to be’ idents for Mazda. The idents, are part of the automaker’s new sponsorship of the 9pm film on Film4. Building on Mazda’s Drive Together campaign, this is a celebration of those memorable roadtrips shared with family and friends. We see lovely little […]
According to new research, private equity (PE) buyers helped to drive another buoyant six months for M&A in the marcoms sector. There were 89 PE-backed deals in H1 this year, almost double the 46 seen in the same period of 2017. The analysis was carried out by Results International, leading global advisor on M&A and fundraising to […]
 SVPER Ltd, the social, instant video-only app for forming new real-life relationships in real time, announces the launch of an Initial Coin Offering (ICO) pre-sale of its cryptocurrency, SVPER Token. The SVPER video-only mobile app aims to disrupt the dating and social networking apps industry by encouraging users to meet new people safely in […]
Global design agency Conran Design Group has bolstered its offer in New York with the appointment of Joey Rippole. Reporting to David Keefe, Managing Partner, NYC, Rippole’s remit is to help grow the New York business beyond its core healthcare offer, to oversee day-to-day operations and to ensure the continued delivery of groundbreaking client work. […]
My name is Sarah and I’m a Prime addict. Admit it: you are too. We’re all hooked on the sugar-rush thrill of one-click deliveries. And the cult of speed is about to get faster. With the upcoming launch of Air Prime, deliveries will land by drone just 30 minutes after you click. About time. I […]
Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media (formerly Time Inc. UK). This is particularly worrying for car brands as a recent Magnetic study revealed that 79% of women wield the power to veto an auto purchase, with 40% having sole responsibility for […]
Amsterdam Worldwide has created Mitsubishi Motors’ first centralised pan- European campaign in several years, under the newly deployed global brand strategy, expressed through its new brand tagline ‘Drive your Ambition’. Mitsubishi Motors is following up with a new campaign called “OFF/ON” , featuring the Outlander PHEV, the world’s best-selling plug-in hybrid. The campaign makes a […]
The FIFA World Cup started out some 88 years ago and has since then been gluing millions of people all over the world to the screen every four years for weeks on end. The fans expectations, the global news coverage, the social betting, group watching and unending conversations surrounding the topic give the impression […]
To promote Islandsbanki’s annual Reykjavik marathon, ad agency Brandenburg enlisted directing duo Samuel and Gunnar, who are repped by Humble in the US, to direct the campaign. It came to life when two of Iceland’s most popular actors approached Islandsbanki looking to partake in the promotion of Reykjavik’s marathon as long as all their compensation […]
Throughout history, people have negotiated, prepared or at least celebrated deals in Finnish saunas. In the sauna, people are their most genuine selves and decisions are made fairly and in good spirit. During the upcoming summit, Karhu beer – along with its agency hasan & partners – wants to help ensure these things it believes […]