IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

The, IMA (Institute of Management Accountants) launches a new global, integrated advertising campaign in support of the CMA (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the fourth consecutive year. The campaign utilizes television, print, digital, […]

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]

B&B studio reinvents snacking design codes with new identity for savoury snack bar The Savourists

B&B studio reinvents snacking design codes with new identity for savoury snack bar The Savourists

Pioneering savoury snack bar – The Savourists – unveils a bold new visual identity, delivered by branding agency B&B studio. The bars are currently available in two flavours: Sundried Tomato & Herb and Black Olive & Nori Seaweed. A completely unique product in the UK, The Savourists’ snack bars are a protein-rich alternative to the […]

Glenfiddich redefines whisky in new Grand Cru expression, with identity and packaging by Here Design

Glenfiddich redefines whisky in new Grand Cru expression, with identity and packaging by Here Design

Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design. Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids […]

Monumental Sports & Entertainment introduces new brand positioning and advertising campaign

Monumental Sports & Entertainment introduces new brand positioning and advertising campaign

Monumental Sports & Entertainment (MSE), one of America’s leading sports and entertainment family, launched a new brand campaign themed, ‘Raise the game. Be Monumental,” to raise awareness of the Monumental brand among fans and the broader D.C. business community. The new branding effort features the launch of a new and improved company website and new advertising campaign. […]

Caffè Nero launches transformational new menu with biggest ever ad campaign via isobel

Caffè Nero launches transformational new menu with biggest ever ad campaign via isobel

Premium independent coffee house, Caffè Nero, has unveiled its biggest ever advertising campaign to support the launch of its new artisan food menu, which aims to transform coffee shop food across the market.   Developed by independent creative agency isobel, the advertising campaign brings to life the vibrant new menu, the biggest food transformation in Caffè Nero’s 22-year history. […]

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

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