MarComm’s Magnificence – 2017’s Magnificent Chief Marketing Officers

MarComm’s Magnificence – 2017’s Magnificent Chief Marketing Officers

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]

Mastercard adopts selfie security as an alternative to passwords

Mastercard adopts selfie security as an alternative to passwords

Mastercard is the latest financial institution looking to make it easier for customers to access their money by embracing new biometric log-ins enabled by new technological breakthroughs. After HSBC recently announced it is moving to accept biometric voice and fingerprint security prompts, Mastercard revealed at the Mobile World Congress tech show in Barcelona that it […]

Ellie Goulding performs surprise duet with two superfans for MasterCard’s Priceless Surprises campaign

Ellie Goulding performs surprise duet with two superfans for MasterCard’s Priceless Surprises campaign

BRIT Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army. Ellie Goulding’s surprise was a part of MasterCard’s Priceless Surprises campaign, created by McCann London, and celebrating the 2016 BRIT Awards. Goulding […]

Mastercard Offers Free Tube Travel to Apple Pay Users

Mastercard Offers Free Tube Travel to Apple Pay Users

MasterCard has launched a promotion offering Apple Pay users free travel on London’s transport network on ‘Fare Free Mondays’. The promotion, which launched November 23 and will run every Monday until 14 December, offers a refund of up to £27.90 for any MasterCard customers paying for their transport contactlessly via Apple Pay. “The move by […]

MasterCard preps hyper-local retail drive through parking meters

MasterCard preps hyper-local retail drive through parking meters

Shoppers will be targeted with offers from retailers as they pay for their parking as a result of a global tie-up between MasterCard and parking services provider Parkeon. The service, which is being billed as the first of its kind, will allow local retailers to deliver promotions such as discount coupons through the Parkeon network […]

Mastercard ushers in digital wallet service to UK

Mastercard ushers in digital wallet service to UK

Mastercard has announced the UK rollout of its digital wallet service dubbed MasterPass, with retailers including Argos, Boots, House of Fraser and The Hut Group, as well as credit card provider MBNA, confirmed as launch partners. MasterPass lets users upload their payment and loyalty card details to a compatible digital wallet, which can be used […]