Zenith releases 2019 Programmatic Marketing Forecasts

69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019

Zenith releases 2019 Programmatic Marketing Forecasts

  While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth   Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific:   We forecast continued […]

Matt James appointed Global Brand President at Zenith

Matt James appointed Global Brand President at Zenith

Matt James has been appointed Global Brand President, Zenith. Reporting to Steve King, CEO, Publicis Media, Matt will take up the role in January 2019 and will be based at Zenith’s HQ in London. Matt succeeds Vittorio Bonori, who was recently appointed Publicis Groupe Italy CEO. With a career in global media spanning over 28 […]