GroupM’s Wavemaker opens for business in the UK

GroupM’s Wavemaker opens for business in the UK

Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens for business on January 9th in the UK. Wavemaker launches in the UK with a team of 700 led by the recently announced new CEO Jason Dormieux, and will service a portfolio of clients including L’Oréal, Vodafone, […]

MEC and Maxus will become WAVEMAKER

MEC and Maxus will become WAVEMAKER

The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]

Arm & Hammer launches “apothecary tent” experiential campaign at Wilderness Festival

Arm & Hammer launches “apothecary tent” experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

Maxus guide reveals the potential of Beacons

Maxus guide reveals the potential of Beacons

With 2016 set to the be the year when Beacons go from hype to delivering real marketing value, media agency Maxus has created a practical guide for brands seeking to harness their potential. Written by Maxus director of technology, Tom Kelshaw, Beacons – Promise, Present, Future, is a thorough examination of the state of Beacons […]

Maxus appoints Robert Marshall as its head of programmatic

Maxus appoints Robert Marshall as its head of programmatic

Maxus has announced the appointment of Robert Marshall as its head of programmatic. Marshall joins from Rocket Fuel, where he was head of UK platform and managed client services for the programmatic marketing platform provider. With five years’ experience within programmatic, he has delivered media buying campaigns and implemented data-driven marketing strategies for some of […]

Maxus UK ranked in Sunday Times Top 100 Companies for the first time

Maxus UK ranked in Sunday Times Top 100 Companies for the first time

Maxus has announced that it has made it into the annual 2016 The Sunday Times’ 100 Best Companies to Work for List. It is the first time the agency has been included in the listing. Hundreds of organisations from a wide range of industries enter The Sunday Times initiative every year. Each organisation is judged […]

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