Failure to meet consumer expectations costing individual brands up to $1.08bn globally reveals new study

Failure to meet consumer expectations costing individual brands up to $1.08bn globally reveals new study

Global marketing strategy and transformation business CLEAR part of the M&C Saatchi Network, announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000 people across the US, UK, Germany and China, the report ranks 225 brands across 8 categories, based on how well they align advertising and […]

New instax campaign by M&C Saatchi reminds viewers of the importance of instant, unfiltered images

New instax campaign by M&C Saatchi reminds viewers of the importance of instant, unfiltered images

M&C Saatchi launches its latest campaign for instax, which puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories. While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so important to […]

M&C Saatchi appoints new Group HR Director

M&C Saatchi appoints new Group HR Director

M&C Saatchi is delighted to announce the appointment of Emily Hawkins as Group HR Director, starting in September 2018. Emily joins from Conde Nast Publishing where she held the post of Senior HR Business Partner and Head of Employee Engagement for four years. Prior to that Emily held senior positions at Hugo Boss UK & […]

Foxtons and M&C Saatchi launch brand’s first ever major ad campaign “Get Foxtons On It”

Foxtons and M&C Saatchi launch brand’s first ever major ad campaign “Get Foxtons On It”

Foxtons and M&C Saatchi have announced the launch of Foxtons’ first ever major advertising campaign, with the campaign celebrating the sheer energy and drive that make this brand so famous. Using the slogan ‘Get Foxtons On It’ this integrated campaign will run across the capital on out-of-home, London buses and London Underground sites, as well […]

Spencer Wong to lead new M&C Saatchi office in Hong Kong

Spencer Wong to lead new M&C Saatchi office in Hong Kong

M&C Saatchi, the world’s largest independent agency network, is launching in Hong Kong with immediate effect. The agency will be led by veteran adman, Spencer Wong, and will be the network’s 9th office in Asia; its 29th in the world. The agency will be called M&C Saatchi Spencer HK and will be focusing on local businesses while at […]

M&C Saatchi, TPR and FCA take on pension scammers to prevent the theft of hard-earned life savings

M&C Saatchi, TPR and FCA take on pension scammers to prevent the theft of hard-earned life savings

M&C Saatchi, The Pensions Regulator (TPR) and the Financial Conduct Authority’s (FCA) ScamSmart revealed a new campaign to help consumers better understand the warning signs of scammers attempting to steal their pension pots. Consumer engagement with pensions is often low until a time approaching retirement, and many are not aware of the tactics scammer’s use or […]

M&C Saatchi create new ‘Own Your World’ Legal & General Investment Management campaign

M&C Saatchi create new ‘Own Your World’ Legal & General Investment Management campaign

Legal & General Investment Management (LGIM) launches its consumer facing campaign “Own Your World”. Created by M&C Saatchi, appointed in March 2018, the campaign has a disruptive feel, designed to bring to life LGIM’s vision to empower more people to start investing in the things they care about. This vision is underpinned by a clear […]

1 2 3 4