Armadillo Scoops Best Email Campaign for McDonald’s at Wirehive 100 Awards

Armadillo Scoops Best Email Campaign for McDonald’s at Wirehive 100 Awards

Armadillo, the CRM specialist agency, has won the best email campaign for McDonald’s Win Win at the renowned Wirehive 100 Awards held on 12th October. The awards, now in their sixth year, celebrate the outstanding creative and technical talent that southern counties have to offer. The award-winning eCRM campaign McDonald’s Win Win achieved click-to-open rates […]

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

Consumers’ love for US brands untainted by growing concerns about ‘Brand America’

J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]

Capgemini and Publicis.Sapient to develop McDonald’s digital technologies as strategic providers

Capgemini and Publicis.Sapient to develop McDonald’s digital technologies as strategic providers

Capgemini, a global leader in consulting and technology services, today announced that it has signed a multi-year IT strategic provider agreement with McDonald’s Corporation. With support from Publicis.Sapient, another global leader in consulting services, Capgemini will be McDonald’s global IT strategic provider for restaurant and digital capabilities. “McDonald’s has launched an assertive strategy to transform […]

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies. It follows the agency’s global ‘McDelivery’ win, which will see the Leo Burnett London support the […]

Winners and Highlights of The 19th FAB Awards

Winners and Highlights of The 19th FAB Awards

The beautiful and exclusive Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by The Awards Ceremony itself, in which successful design, creative and effective work was showcased to the audience, and […]

McDonald’s win the YouTube FAB Brand / Marketer of The Year Award at The 19th FAB Awards

McDonald’s win the YouTube FAB Brand / Marketer of The Year Award at The 19th FAB Awards

McDonald’s have been named The YouTube FAB Brand / Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories. The world’s largest restaurant chain, who last won this title in 2013, will be handed the award […]

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