McDonald’s Wants to Know Your Nuggetiquette in New Campaign by Cossette

McDonald’s Wants to Know Your Nuggetiquette in New Campaign by Cossette

Canadians love McNuggets. I mean, really love McNuggets. They love eating them, talking about them and posting about them on social. So, McDonald’s Canada and Cossette launched Nuggetiquette: defined as one’s own set of “rules” for eating McNuggets. This campaign celebrates all of the unique ways people eat their Chicken McNuggets. #Nuggetiquette shows us there […]

Room for one more on the brandwagon?

Room for one more on the brandwagon?

Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Sense’s Ciara Garratt. Have you noticed how every brand is trying to prove a point at the moment? How every product you pick up in the supermarket now boldly states its protein content? Or, […]

McDonald’s Canada and Cossette Celebrated Canadian Love of Fries by Taking Fry Fandom to New Heights

McDonald’s Canada and Cossette Celebrated Canadian Love of Fries by Taking Fry Fandom to New Heights

 Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker […]

Leo Burnett London Challenges Viewers to ‘Make a Bold Move’ in New Campaign for McDonald’s

Leo Burnett London Challenges Viewers to ‘Make a Bold Move’ in New Campaign for McDonald’s

 Viewers are challenged to ‘Make a Bold Move’ in an advertising campaign for McDonald’s Big Flavour Wraps, created by Leo Burnett London. The aim of the campaign is to drive sales of McDonald’s Big Flavour Wraps range by generating excitement for the products – while also introducing a bold new flavour with The Fiery […]

McDonald’s Tells Football Fans ‘We’re With You’ in New World Cup Global Campaign

McDonald’s Tells Football Fans ‘We’re With You’ in New World Cup Global Campaign

McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]

McDonald’s Launches Weather-Reactive Outdoor Campaign by Leo Burnett London

McDonald’s Launches Weather-Reactive Outdoor Campaign by Leo Burnett London

McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]

McDonald’s Launches Monopoly with a Campaign by The Marketing Store

McDonald’s Launches Monopoly with a Campaign by The Marketing Store

The eagerly anticipated Monopoly campaign returns to McDonald’s on 21st March for the thirteenth consecutive year. Called Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive […]

Ocean Outdoor Transforms London IMAX into a Big Mac for the Burger’s 50th Anniversary

Ocean Outdoor Transforms London IMAX into a Big Mac for the Burger’s 50th Anniversary

The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres.  The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]

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