Rak’n’Roll and Grey Poland Team to Launch a Beer That Helps Get Thru Cancer

Rak’n’Roll and Grey Poland Team to Launch a Beer That Helps Get Thru Cancer

 Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]

WPP names Karen Blackett as first UK country manager

WPP names Karen Blackett as first UK country manager

WPP has appointed Karen Blackett to the newly created position of UK country manager. In an internal memo to staff, Sir Martin Sorrell said Blackett – currently chairwoman of MediaCom UK – will focus on WPP’s core strategic priority of horizontality, ensuring that the group’s companies “work together effectively and present a seamlessly integrated and […]

The Open University launches first addressable TV campaign

The Open University launches first addressable TV campaign

The Open University (OU) will launch a bold new nationwide addressable TV (ADTV) and multi-channel campaign, called ‘Your Time is Now’, to showcase its flexible and life-changing education offering and encourage student sign-ups in 2018. The new audio-visual campaign, created in partnership with LIDA, MediaCom and Finecast, will run across ADTV, digital, radio and inserts […]

Shell teams with Jennifer Hudson and Pixie Lott for the next chapter of its #makethefuture campaign

Shell teams with Jennifer Hudson and Pixie Lott for the next chapter of its #makethefuture campaign

 Shell and a band of international stars have unveiled a unique new music video which spotlights a diverse range of clean energy initiatives across the world. ‘On Top of the World’ features five global music artists – including Oscar-winner Jennifer Hudson and British songstress Pixie Lott – and uses cutting-edge custom animation to help […]

Quiet Storm launches next installment in Moonpig campaign, showing how Christmas can be truly personal

Quiet Storm launches next installment in Moonpig campaign, showing how Christmas can be truly personal

Quiet Storm has created the next instalment of its “Share a Moment, Share a Moonpig” campaign – with a heartfelt and humorous Christmas ad for Moonpig. The new campaign shows that no matter how long the gift list, giving doesn’t have to be an impersonal and generic act with Moonpig’s range of personalised and personal […]

Sky, Shell and BMW join forces in a new short series to promote and educate audiences on high performance

Sky, Shell and BMW join forces in a new short series to promote and educate audiences on high performance

Sky Media has produced a series of talent-led, short video documentaries with Shell V-Power and BMW UK to promote the high-performance offerings of both brands to audiences across addressable TV, video on demand (VoD), online and social channels. Launching on the 16th November, the four episodes follow Sky’s Soccer AM presenter, Adam Smith, as he […]

krow Creates New Christmas Campaign for DFS

krow Creates New Christmas Campaign for DFS

[KGVID]http://marcommnews.com/wp-content/uploads/2017/10/DFS_JOY-OF-HOME_30-SEC.mp4[/KGVID] krow has created a new Christmas campaign for DFS, the UK’s biggest sofa manufacturer and retailer. Using the iconic, hand-crafted Aardman characters which first broke with DFS’ Christmas delivery ad last November, this year’s ad focuses on the fact that Autumn and Winter Collection sofas are currently up to half price, with many guaranteed […]

Kerry King Appointed Head of Investment at MediaCom North

Kerry King Appointed Head of Investment at MediaCom North

MediaCom North have appointed Kerry King as their new Head of Investment. Kerry joins the Contents and Connections agency after 19 years at Dentsu Aegis Network (formerly MediaVest), where she most recently held the position as Commercial Development Director within Amplifi. In the newly created role, Kerry will be responsible for working with investment heads […]

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

Out There Media  and MediaCom  have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]