Constantly bringing in the wave of evolution right since its inception in 1952, Cinthol has always strived to give its consumers the best in the personal grooming space. Be it with the first vegetable oil based deodorising, complexion soap to the more recently launched Cool menthol-based soap and insta-deo based germ protection soap, Cinthol Confidence+. […]
Lynx (Axe outside the UK) is today completing its updated brand positioning by unveiling an extensive new range of male grooming products, including daily fragrances, body wash, and hair styling products. Its existing products have also been given a new look and feel, in line with the new positioning. The brand refresh was introduced via […]
Axe, famous for revolutionizing the male fragrance category and for its iconic advertising, is redefining the category again. In a marked evolution of its positioning, the Unilever owned brand is launching an expansive new range of male grooming products, including daily fragrances, shower gels, hair styling products and more. The new range will be backed […]
Australian director Steve Rogers has recently shot two new TV spots for Old Spice via Wieden + Kennedy Portland. The spots were co-produced by Revolver and Biscuit Filmworks in LA and see a revamped Old Spice man push himself to beyond the limits of possibility. There’s no sign of muscle-bound Terry Crews or smooth Isaiah […]
Working with Wieden + Kennedy, Old Spice has created a wild and wacky choose-your-own-adventure social experience on Instagram. Using the tagging feature in Instagram, the main Old Spice Instagram account leads to other accounts specially created to tell the story. You awaken in a dark cave. In the distance you see a faint light, in […]