GroupM inks deal with Line to give clients ‘competitive advantages’ on the Japanese messaging app

GroupM inks deal with Line to give clients ‘competitive advantages’ on the Japanese messaging app

GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]