Serviceplan and METRO are making history presenting a new global brand campaign and brand identity

Serviceplan and METRO are making history presenting a new global brand campaign and brand identity

The new claim “Your Success is our Business” emphasises METRO’s position as a dedicated supporter of the success of independent business owners. The brand campaign by Serviceplan Campaign Hamburg, which goes along with this claim underpins it and simultaneously brings it to life with real METRO customers from over 20 countries, turning their personal business […]

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

 METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that […]

METRO announces the annual “Own Business Day” via Serviceplan

METRO announces the annual “Own Business Day” via Serviceplan

The second Tuesday of October is a special day when METRO calls to pay tribute to its customers and to celebrate dedicated business owners. Own Business Day features business owners’ special offers and promotions, which they upload for customers to find on the online platform. Through Own Business Day METRO champions Independent businesses by celebrating […]