One in four in the UK revealed to be CorpSumer, according to MWWPR report

One in four in the UK revealed to be CorpSumer, according to MWWPR report

Commissioned by MWWPR and conducted by Wakefield Research, a recent study unveiled today has identified that 24% of the UK population believe that a company’s values, actions, and corporate reputation are just as important as its product attributes and features. Dubbed the CorpSumer, this growing and powerful segment are valued for their loyalty, but their […]

North London Waste Authority launches third recycling TV and digital campaign

North London Waste Authority launches third recycling TV and digital campaign

 Advertising and content agency Therapy, announced the third annual iteration of their award winning “Save Our Stuff,” TV advertising campaign aimed at getting millennials to recycle more – this time focused on aluminium and commissioned by North London Waste Authority. The ad itself, “Tin Man”, combines classic 1970s synth track ‘Popcorn’, a unique and […]

Marketing to Parents – How to Have a Stand out Summer…

Marketing to Parents – How to Have a Stand out Summer…

Content marketing remains healthy, vibrant and growing voraciously. The stats are staggering: in 2011, a study showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared daily. With this much content out there, how do you make content work for you and what’s the right kind of content […]

Absolut Launches Global Selfie Campaign for Travellers

Absolut Launches Global Selfie Campaign for Travellers

Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]

SDL research confirms millennials want access to technical content before purchasing

SDL research confirms millennials want access to technical content before purchasing

SDL, a leader in global content management, translation and digital experience, launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience. The SDL report, ‘Making Your Content Connect with the Next Generation,’ found that 41% […]

JWT Intelligence: More than two thirds of American and Chinese millennials say they hardly use cash any more

JWT Intelligence: More than two thirds of American and Chinese millennials say they hardly use cash any more

The vast majority of 18-34-year-olds in the United States and China are moving away from cash, according to a new report from The Innovation Group at J. Walter Thompson Intelligence. The Future of Money report sheds light on the disruptive global changes ahead in payments, currency and banking. Advances in these fields led by Chinese […]

Fatboy and IMA launch international campaign #GetFat

Fatboy and IMA launch international campaign #GetFat

April 30 marks the launch of Fatboy’s #GetFat campaign in collaboration with influencer marketing agency IMA. The campaign aims to raise awareness around millennial stress and burnouts due to pressures that social media and technology have created. The year-long project sees high-profile content creators throughout Europe pioneering a positive online movement, fostering a new and […]