Mindshare UK promotes Fleur Stoppani to Chief Client Officer

Mindshare UK promotes Fleur Stoppani to Chief Client Officer

Mindshare UK, part of WPP, announces that Fleur Stoppani has been promoted to Chief Client Officer. Joining the leadership team, Fleur will be responsible for leading and evolving the agency’s approach to delivering exceptional client service across the UK. Fleur’s experience as Partner has seen her win and lead the prestigious Marks and Spencer account […]

Norm Johnston named CEO of Unruly

Norm Johnston named CEO of Unruly

News UK announces it has appointed Norm Johnston, Global CEO of Mindshare FAST and Mindshare’s Global Chief Digital Officer, as CEO of Unruly. Johnston will replace outgoing CEO and co-founder Sarah Wood, who announced in October she will be taking up the role of Non-Executive Chair of Unruly’s Board of Directors. Based in London, Johnston […]

Ford teams up with Oath and Mindshare to unlock the secrets behind mental performance

Ford teams up with Oath and Mindshare  to unlock the secrets behind mental performance

 Ford has teamed up with global media technology company Oath and global media agency network Mindshare, part of WPP, to carry out a ground-breaking new study that explores the brain as the next frontier in performance. The study was filmed, with video content created using insights from Oath’s media platforms and distributed across its […]

HSBC uses a sleepwalker to advertise Apple Pay in Dubai

HSBC uses a sleepwalker to advertise Apple Pay in Dubai

In recent years, Dubai has been making tremendous efforts to become a digitally equipped city – Smart City. With its goal to become paperless for all transactions by 2020, mobile wallet is gaining significant traction to enable more convenience and a secure way to pay. HSBC, one of the most competitive banks in the region, […]

Out There Media expands into the Middle East with Zain partnership and strikes Gold at the MMA Smarties

Out There Media expands into the Middle East with Zain partnership and strikes Gold at the MMA Smarties

Out There Media (OTM), a global leader in mobile advertising and data monetization, has announced their expansion into the Middle East and a new partnership with Zain, a leading mobile operator in eight markets across the Middle East and Africa. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a proprietary technology platform that […]

Mindshare UK Partners With ENACTUS to Help Achieve UN Sustainable Development Goals as it Celebrates its Twentieth Birthday

Mindshare UK Partners With ENACTUS to Help Achieve UN Sustainable Development Goals as it Celebrates its Twentieth Birthday

Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs). ENACTUS is dedicated to inspiring university students to improve the world through entrepreneurial action. It is the world’s largest experiential […]

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza® Hotel & Resorts and media technology company Oath today announce a collaboration to create ‘Downtime’, the ultimate hub for the modern business traveller. The business lifestyle channel launches today on HuffPost UK and hosts a mix of promotional features and editorial content, including an original scripted video series titled ‘Downtime’, created with BBC […]

Mindshare UK reveals key trends for retail brands

Mindshare UK reveals key trends for retail brands

Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]

Consumer response to the iPhone launch remains underwhelming according to Future Thinking

Consumer response to the iPhone launch remains underwhelming according to Future Thinking

New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]

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