Mindshare and Unilever were the most successful agency and brand in the Mobile Marketing sector in 2017. That, according to the recently published Lovely Mobile News Report, Rankings & Awards. Researched, conducted and calculated by Lovely Mobile News, the report is a year-long analysis that also includes the performance of various projects, agencies and brands in the […]
As marketers we draw inspiration from the world around us – whether it’s a place, object or person. This guidance from others is important for us to learn, improve and succeed in the workplace, but what is often overlooked is the role our mental health and wellbeing plays in our career development. A recent survey […]
Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth, has launched Treatwell’s largest ever TV and VOD campaign across the UK. With a seven-figure investment, Treatwell appointed Grow@Mindshare to develop a media and creative campaign that aims to establish the brand as the ‘go-to’ booking […]
Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]
American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]
Mindshare, the global media agency network, has announced two major leadership changes for their Growth Markets region. Amrita Randhawa is promoted to Asia Pacific CEO. Randhawa, who was previously the CEO for Mindshare Greater China will remain based in Shanghai, where she will continue to manage Mindshare China as its Executive Chairperson, in addition to […]
Mindshare UK, part of WPP, is the first agency to join WomenPresent’s mission to increase the ‘podium share’ of women at public and private industry events. The organisation hopes to increase diversity and support the achievement of women globally. As part of Mindshare’s commitment to the initiative, the agency has been influential in signing up leading […]
Mindshare UK, part of WPP, announces that Fleur Stoppani has been promoted to Chief Client Officer. Joining the leadership team, Fleur will be responsible for leading and evolving the agency’s approach to delivering exceptional client service across the UK. Fleur’s experience as Partner has seen her win and lead the prestigious Marks and Spencer account […]
News UK announces it has appointed Norm Johnston, Global CEO of Mindshare FAST and Mindshare’s Global Chief Digital Officer, as CEO of Unruly. Johnston will replace outgoing CEO and co-founder Sarah Wood, who announced in October she will be taking up the role of Non-Executive Chair of Unruly’s Board of Directors. Based in London, Johnston […]
Ford has teamed up with global media technology company Oath and global media agency network Mindshare, part of WPP, to carry out a ground-breaking new study that explores the brain as the next frontier in performance. The study was filmed, with video content created using insights from Oath’s media platforms and distributed across its […]