Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both […]

Stars of Channel 4 and ITV reveal the Christmas moments that matter most to them in latest BT campaign

Stars of Channel 4 and ITV reveal the Christmas moments that matter most to them in latest BT campaign

BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities. The ads feature the likes of Clare Balding, Rachel Riley, George Clarke, Phillip Schofield, Rio Ferdinand and Christine Lampard, all sharing personal stories all about moments that matter during the festive period. […]

Personal and targeted communication is driving ad growth, according to Zenith

Personal and targeted communication is driving ad growth, according to Zenith

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]

Vodafone launches new #ChristmasCovered campaign via We Are Social

Vodafone launches new #ChristmasCovered campaign via We Are Social

For your chance to win the latest Google smartphone on the UK’s best mobile network, select its correct name below. That’s #ChristmasCovered! Ts&Cs: https://t.co/4XnRO5pgpc — Vodafone UK (@VodafoneUK) November 29, 2018 Vodafone has #ChristmasCovered in 2018 with a campaign from global socially-led creative agency, We Are Social. #ChristmasCovered showcases exactly how the UK’s Best Mobile […]

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]

Serviceplan Greater China win Tmall and VIVO business

Serviceplan Greater China win Tmall and VIVO business

Serviceplan China have won Tmall and VIVO business with pitch teams led by Chief Creative Officer Chongkin, and Managing Directors Marcus Ma and Bernard Wong. VIVO is one of China’s mobile phone giants and their products have launched globally. VIVO have a good market share in Southern Asia and Russia. Serviceplan Greater China have won the new […]

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]

Brands must raise their social media game following a tumultuous 2018, warns new We Are Social report

Brands must raise their social media game following a tumultuous 2018, warns new We Are Social report

Brand owners must act quickly and decisively to deal with the fall-out from a tumultuous year in social media, according to global socially-led creative agency, We Are Social. The agency has now launched its annual ‘not just another trends’ report, Think Forward, which also sheds light on how brands can best navigate this harsh new […]

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Adobe released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017.  The findings, based on Adobe Analytics data, also reveals shoppers in the UK will spend more than three times […]

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