HUAWEI unveils first car to be driven by AI powered Mate 10 Pro

HUAWEI unveils first car to be driven by AI powered Mate 10 Pro

 Huawei, the global technology leader, has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car. The ‘RoadReader’ project pushes the boundaries of Huawei’s object recognition technology and puts the learning capabilities, speed and performance of its AI-powered devices to the test. Unlike other driverless cars, […]

Pernod Ricard’s ARARAT’s New Emotion Recognition App Looks to Change the Way We Drink Brandy

Pernod Ricard’s ARARAT’s New Emotion Recognition App Looks to Change the Way We Drink Brandy

Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

In 100 days the General Data Protection Regulation (GDPR) comes into force, bringing with it new laws covering how businesses collect, store and use consumer data. As businesses prepare for the new rules, almost two-thirds (61%) of consumers are already happy with the amount of personal information they share. This change in attitudes has been […]

Deezer launches first ever AR ‘boombox’ advert to engage millennial music audience

Deezer launches first ever AR ‘boombox’ advert to engage millennial music audience

 Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]

Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations

Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations

Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]

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