YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.  Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]

Capgemini report finds that voice assistants will become a dominant mode of consumer interaction in 3 years

Capgemini report finds that voice assistants will become a dominant mode of consumer interaction in 3 years

Capgemini’s Digital Transformation Institute has released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France and […]

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]

Glassbox triples revenues leveraging its best in-class automatic insight solution for web and mobile app

Glassbox triples revenues leveraging its best in-class automatic insight solution for web and mobile app

Glassbox announced that it has tripled revenue year-over-year. With new customers spanning across the Financial Services, Telecommunications, Airlines and Travel industries, primarily among Fortune 500 companies, it’s become clear that Glassbox’s global expansion – which started only two years ago – is bearing fruits at a pace exceeding even its own expectations. “Enterprises must provide […]

WaterAid adds a new way to communicate with its supporters via mobile wallets

WaterAid adds a new way to communicate with its supporters via mobile wallets

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]

Oath’s Head of EMEA Stuart Flint sheds insight into 2018 for digital marketers

Oath’s Head of EMEA Stuart Flint sheds insight into 2018 for digital marketers

As the year winds down, Oath‘s Head of EMEA, Stuart Flint is sharing some insight on digital marketing predictions for 2018. Looking to the future, Stuart discusses digital ad spend and the growing demand for augmented reality (AR) and mixed reality; developments in programmatic; artificial intelligence (AI) and machine learning coming together to create a more holistic technology […]