[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/DT_PROJECT_STORY_4_MINUTE_FINAL_ENGLISH_320_MP4_070416.mp4[/KGVID] Deutsche Telekom unveils ‘Sea Hero Quest’. Developed in partnership with a team of scientific researchers from University College London, The University of East Anglia and gaming experts Glitchers, ‘Sea Hero Quest’ is a new multi-platform mobile game designed specifically to help advance the understanding of spatial navigation, and therefore understand one of the […]
Bevy is proud to announce the signing of Made in Chelsea stars Jamie Laing and Alex Mytton as Brand Ambassadors for the disruptive alcohol and convenience delivery app. In their official role for Bevy, the stars will be making appearances at company events, helping market the brand through a myriad of exciting and experiential stunts and promotions, and may even be […]
Rahul Welde, VP of media at Unilever in Asia, Africa, Middle East, Turkey and Russia is moving to London as global VP of Digital Transformation. In his new role he will lead a number of global digital initiatives. Meanwhile, replacing him as regional VP, Media will be David Porter. He is currently media director, North Asia […]
New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]
Saatchi & Saatchi Poland / Interactive Solutions in partnership with Saatchi & Saatchi Singapore, launched a unique Amnesty International campaign that allows people to support important causes via their Facebook, Twitter and email accounts in an unexpected, new way. The Silent Protest app is activated when a mobile phone is turned to silent, using individuals […]
Fight like a King! #weloveclashofkings pic.twitter.com/DvdJOyyB2b â Clash of Kings (@ClashofKingsCoK) April 25, 2016 Award-winning media agency The Specialist Works has created a unique above-the-line media campaign themed âFight like a Kingâ to promote mobile phone gaming app Clash of Kings from renowned gaming company Elex Games. The TV ad campaign, which breaks during the […]
Long gone are the days when film was purely seen as the reserve of large corporations with big budgets for television ads, as the gargantuan beast that is The Internet offers multiple platforms for businesses of any size to reach out and connect with targeted audiences via video. The medium of moving pictures is quickly […]
On the back of its corporate, brand and product refresh, Micromax Informatics, India’s leading consumer durable player and 10th largest handset brand in the world, launched its new 360 degree marketing campaign that articulates its new brand philosophy – ‘Nuts. Guts. Glory’. Micromax partnered with Creativeland Asia earlier in 2016 to infuse fresh, re-energized and global approach to […]
Shazam, the world’s most popular app for connecting artists and fans, announced the launch of Shazam for Brands. Shazam is known by consumers as the standard in music recognition, and will now unite brands with its global audience. The company is an ecosystem of hundreds of millions of global users, all of them making a […]
In celebration of the 250th anniversary of the abolishment of censorship, Sweden, with the aid of the Swedish Tourist Association, will become the first nation to have its very own phone number and offer everyone the opportunity to learn more about the country by speaking directly to local Swedes. The Swedish Number is now open […]