[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/my-file.mp4[/KGVID] Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at […]
GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]
Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list. A survey from Shop.org, Forrester Research and Bizrate Insights asked retailers in North America what their top three priorities for their digital business in 2016 […]
According to research unveiled January 14, convenience is the key factor for the future of retail and Click & Collect is leading the charge: around one in five (18%) believe that the service ‘changed the way they shopped’ last year, beating mobile phones, tablets and smartwatches, while more than a quarter (26%) say it’s making […]
Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]
The City of New York, in partnership with technology consortium CityBridge, has announced ambitious plans to replace 7,500 existing payphones with wi-fi hotspots around the city, providing locals and tourists with free, superfast connectivity. The LinkNYC project emerged from a call for proposals made by Mayor Bill de Blasio’s administration in 2014, looking for ways […]
Analysis recently released has revealed the UK population’s online habits during Christmas and Boxing Day 2015. The most common times people went online were between 4.00pm and midnight on both days. Furthermore, there was a huge jump in ‘second-screening’ – on Christmas Day this year nearly half (48%) of all UK web traffic was done […]
ZenithOptimedia has unveiled its 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via […]
Want to be besties with your kids this Christmas? Help is at hand in the form of SpeakEmoji. As a way to round off the year in which emojis took over the world and became Britain’s fastest growing language, SapientNitro is launching SpeakEmoji to help parents and relatives break through the kids’ smartphone trance by […]
Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]
