Momentum Worldwide has partnered with Coca-Cola creating an AI Inspired Coke Spiced Experience

Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]

84% Of Shoppers Won’t Immediately Return To The Way Things Were

This report provides 5 Key considerations that retailers should implement.

84% Of Shoppers Won’t Immediately Return To The Way Things Were

Even as much of the world is (re)opening up, shoppers are indicating that there are some changes brought by the pandemic that will persist, according to a new global study from Momentum Worldwide, the world’s first global experiential advertising agency. The study reveals five key changes to consumer behaviour that retailers must understand and adapt to […]

76% of Consumers Prefer to Spend on Experiences than on Material Items, Global Study Finds

76% of Consumers Prefer to Spend on Experiences than on Material Items, Global Study Finds

Leading global experiential advertising agency Momentum Worldwide is unveiling results from its proprietary research series, WE KNOW Experiences 2.0, which this year surveyed 3,200 consumers globally. In this year’s report, consumers identified “inspiration and meaning” as the most sought-after quality in brands, a 200 percent increase from 2012 for this particular set of attributes. 76 per cent of all consumers […]

Wimbledon champ Angie Kerber teams with SAP to launch “Call the Shots” online game for fans

Wimbledon champ Angie Kerber teams with SAP to launch “Call the Shots” online game for fans

SAP has unveiled “Call the Shots,” an interactive, online game that puts fans in the shoes of Wimbledon Champion Angelique Kerber the day before a big match. Central to the experience, which has been created by Momentum Worldwide, fans can use SAP Tennis Analytics to get Kerber match-ready, by leveraging data and insights to make decisions that will help […]

Momentum Worldwide appoints Jaie Genadt as UK Chief Technology Officer

Momentum Worldwide appoints Jaie Genadt as UK Chief Technology Officer

Experiential Advertising Agency Momentum UK, has landed its new CTO with a CV befitting the agency’s pedigree in music and entertainment. Genadt will front the agency’s technology experience offering, ensuring that the most entertaining, impactful and creative technology is used to drive brand performance and engagement. From digital strategic thinking to delivery, he will be tasked […]

Momentum launches MomentumBi, a new business intelligence platform

Momentum launches MomentumBi, a new business intelligence platform

Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary experiential data with sales, media, […]

Momentum Worldwide grows presence in India with new South Market Office in Bangalore

Momentum Worldwide grows presence in India with new South Market Office in Bangalore

Global experiential advertising agency, Momentum Worldwide, announced the expansion of Momentum Worldwide in India, with the opening of a new Bangalore office to sit alongside its existing Delhi office. The opening of the Bangalore office will enable Momentum to create new market opportunities for existing clients within the South Market, which include Microsoft, Western Digital […]

Momentum Worldwide Appoints New UK Chief Operating Officer

Momentum Worldwide Appoints New UK Chief Operating Officer

Global experiential advertising agency, Momentum Worldwide, has appointed Alistair Bryan to join the UK Board as Chief Operating Officer. Reporting into Momentum Worldwide’s UK president Luke D’Arcy, Bryan will be responsible for growth and efficiency across the business. He’ll work with all the client teams and be responsible for brands such as American Express, SAP, […]

Momentum Worldwide Appoints New UK Chief Technologist

Momentum Worldwide Appoints New UK Chief Technologist

Total brand experience agency, Momentum Worldwide (UK), has appointed Matthew Mayes, formerly Head of Digital at GMR Marketing, to Chief Technologist in the UK. Reporting into Dean Taylor, Momentum Worldwide’s UK Director of Creative Strategy, Mayes will front the digital offering of the agency, ensuring that digital strategic thinking and delivery is central to every […]

Momentum Worldwide appoints Director of Creative Strategy

Total brand experience agency Momentum Worldwide has appointed Dean Taylor, formerly Head of Retention and Customer Insight at Virgin Active, to the newly created role of Director of Creative Strategy. Reporting into Luke D’Arcy, Momentum Worldwide’s UK President, Taylor will oversee Momentum Worldwide’s team of planners and digital strategists across the London and Manchester offices. […]