Spotify Named Cannes Lions Media Brand of the Year 2018

Spotify Named Cannes Lions Media Brand of the Year 2018

The Cannes Lions International Festival of Creativity announced that Spotify will be honoured at the annual Festival as the 2018 Media Brand of the Year. Daniel Ek, co-founder, Chairman and Chief Executive Officer, will accept the award on behalf of Spotify and its more than 3000 employees around the world at a ceremony on Wednesday, […]

illy Pays Tribute to the Timeless Art of Andrea Bocelli in New “LIVEHAPPilly” Campaign

illy Pays Tribute to the Timeless Art of Andrea Bocelli in New “LIVEHAPPilly” Campaign

illy, a global leader in high-quality, sustainably sourced coffee, has brought its new international advertising campaign to North America that features, and is inspired by the art of the world’s most beloved tenor Andrea Bocelli. With Bocelli as muse, and now illy’s central brand ambassador, the campaign celebrates and illustrates a mutual belief that creating […]

Barclaycard partners with The Muppets to launch ‘Barclaycard Entertainment’

Barclaycard partners with The Muppets to launch ‘Barclaycard Entertainment’

Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks […]

The Womb breaks Saregama Carvaan’s first TV campaign in India

The Womb breaks Saregama Carvaan’s first TV campaign in India

Saregama launched its first television campaign for Carvaan– the new category-busting product that has already won rave reviews. The campaign by India creative agency The Womb, features three mother-child relationships across three television spots. All of them bring alive the joy, the elderly recipients feel when they receive Carvaan as a gift from their children. […]

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

 Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to […]

National Geographic team with Zedd to create an original composition and performance music video

National Geographic team with Zedd to create an original composition and performance music video

 Leveraging the power of music to guide viewers through a unique perspective on planet Earth, National Geographic has partnered with multiplatinum, Grammy Award-winning artist, DJ, composer and producer Zedd and Universal Music Group & Brands to create an original composition and performance music video, inspired by the channel’s “ONE STRANGE ROCK” episodic series executive […]

Spotify and Saturday Morning’s New Platform Celebrates Black History Every Day

Spotify and Saturday Morning’s New Platform Celebrates Black History Every Day

 While Black History month came to a close on February 28th, Spotify and Saturday Morning have partnered to make sure contributions and achievements of black creators are celebrated every day with the debut of “Black History Is Happening Now,” an initiative that highlights all throughout the year black artists who continue to shape the […]

SoundCloud Launches “First On SoundCloud” to Celebrate and Promote Creators

SoundCloud Launches “First On SoundCloud” to Celebrate and Promote Creators

 SoundCloud recently launched “First On SoundCloud,” to celebrate the inspiring stories and raw energy of creators who start on SoundCloud first. As one of the world’s largest open audio platform, SoundCloud is the first place creators share what’s new, now and next in music culture. “First on SoundCloud” will promote emerging talent on the platform […]

Music platform AdMusic 2.0 launches as MusicBrief

Music platform AdMusic 2.0 launches as MusicBrief

Following a successful year beta-testing the bespoke music platform in Australia, Admusic V2.0 will launch in March under the name MusicBrief. The rebrand will mark the roll out of its unique model to brands, agencies and content creators worldwide. During the past 12 months the platform has been continually reviewing and improving on aspects of […]

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