Jemena and CHE Proximity push the emotional benefits of Natural Gas in first campaign

Jemena and CHE Proximity push the emotional benefits of Natural Gas in first campaign

Leading energy infrastructure company Jemena has released its first Natural Gas campaign through CHE Proximity. The new brand line tells Aussies that ‘Once you’ve got it, you’ll get it.” As part of a fully integrated campaign CHE Proximity has created three 30” TVCs: ‘Fire Place’, ‘Cook Top’ and ‘Fire Pit.’ Using insights around the power […]

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

CALIDDA’s innovative OOH campaign uses Lima’s air pollution to make a point

 McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas […]