Is it time for a brand to take an anti-technology stance?
With 67% of 18 to 34-year-olds saying the need to take a break from technology, does this open an opportunity for brands, asks Vaughan Edmonds, planner at global experience agency Sense. Britain has an addiction epidemic. I’m not talking about drugs, alcohol, gambling or even caffeine. This addiction is far more common. Most people reading this […]